Greyston Bakery & Whole Planet Foundation Debut Brownie Line

Yonkers, NY – The Yonkersbased Greyston Bakery is teaming up with Whole Planet Foundation to offer shoppers a delicious way to help fight global poverty and create jobs for the economically disadvantaged in the U.S. Starting today, when shoppers purchase one of Greyston Bakery’s Chocolate Fudge, Walnut Fudge or Brown Sugar Blondie flavored brownies at Whole Foods Market, 2 percent of the profits will go to Whole Planet Foundation to fund poverty alleviation worldwide. The brownies will be available starting May 16, 2012 in Whole Foods Market stores from Maine to Virginia, with plans to roll out to more of the company’s locations throughout the year.

Greyston Bakery employs more than 50 community residents through an open hiring policy that offers the opportunity for real economic stability through training, fair wages and employment benefits. Furthermore, all of its profits support the Greyston Foundation’s community development works, which include affordable housing, childcare, health services, job training and community gardens.

Put simply, "we don’t hire people to bake brownies; we bake brownies to hire people,” said Mike Brady, president and CEO of Greyston Bakery. “For 30 years, Greyston has been using the power of business to solve the problems of the inner city and we are delighted to be partnering with Whole Planet Foundation to support entrepreneurs on a global scale.”

Whole Planet Foundation is a nonprofit organization founded by Whole Foods Market to fund microcredit in developingworld communities where the company sources products. To date, Whole Planet Foundation has committed more than $26.5 million and disbursed more than $15.5 million through microfinance partners in 50 countries, supporting more than one million people with a chance for a better life.

“Whole Planet Foundation’s mission is to empower individuals with an opportunity to lift themselves out of poverty through their own hard work,” said Philip Sansone, president and executive director for Whole Planet Foundation. “By creating new job opportunities for the underserved, Greyston Bakery is bringing that same vision to life in their home community. We’re so inspired by their work and grateful for their support. Together we can spark change for thousands of individuals around the world.”

For more information on Greyston Bakery and the new collaboration with Whole Planet Foundation please visit http://www.greystonbakery.com, and to learn more about Whole Planet Foundation visit: wholeplanetfoundation.org.

About Greyston Bakery:

Founded in 1982 in Yonkers, Greyston Bakery produces quality baked goods, brownie mixins for Ben & Jerry’s® Ice Cream, along with other premium desserts. The Bakery is a force for selftransformation and community renewal by offering onsite training fair wages and benefits to more than 50 local residents, regardless of their work history. Greyston Bakery’s profits support the Greyston Foundation’s community development initiatives.

About Whole Planet Foundation:

Founded in 2005, Whole Planet Foundation is a Whole Foods Market foundation that funds poverty alleviation worldwide where the company sources products. The nonprofit’s mission is to empower the poor living in developingworld communities with microcredit and the chance to create or expand a homebased business and lift themselves and their families out of poverty. As of December 2011, Whole Planet Foundation is funding microlending programs through microfinance institution partners in 50 countries in Africa, Asia, Latin America and the U.S., supporting over one million people with a chance for a better life. To date, the nonprofit has authorized more than $26.5 million and disbursed more than $15.5 million through micro lending partners worldwide. Learn more and donate online at wholeplanetfoundation.org.

Source: Greyston Bakery, Inc.