AWG Goes Gourmet With Its Premium Private Brand, Superior Selections

Kansas City, Kansas – Associated Wholesale Grocers, Inc. (AWG) is bringing fine dining home with their new Superior Selections brand. This impressive menu of products will delight even the most finicky foodies while making gourmet deliciously affordable.

Now consumers won't have to dine out to get outstanding taste, quality, and value. It's in every bite, dash, and drizzle. With over 100 items spread out across more than 30 different product categories, Superior Selections is the new affordable premium choice for discerning customers who want restaurant quality taste in the comfort of their own kitchens.

"We wanted to offer our customers a gourmet line of products without the gourmet price tag," said Scott Richey, Executive Director of AWG. "From creamy rocky road to bold balsamic vinegar, Superior Selections has something for every member of thefamily and every meal of the day—casual, fancy, or somewhere in-between. And it's that breadth of selection, quality, and affordability that makes this private label brand truly superior."

Immotion Studios created the design, photography and marketing materials for the Superior Selections line of products. The brand will hit shelves this May and include delicious favorites and daily staplessuch as: coffee, rice, European Soda, pasta, dried blueberries, and chocolate chip cookies. Learn more about this premium private brand by visiting: http://awgbrands.com/superiorselectionspromo.

About AWG
Associated Wholesale Grocers is one of the largest grocery wholesalers in the United States and the nation's oldest grocery cooperative. Founded in 1924 and incorporated in 1926, AWG has enjoyed over 77 years of growth and success. Its Best Choice line of products are carefully developed to be just as good or better than the national brand equivalents, for a more affordable price. Each and every product comes with a 100 percent customer satisfaction guarantee. To maintain quality assurance, all Best Choice products are tested and retested each year, giving customers consistent confidence in their choice, Best Choice. Learn more about our quality line of products by visiting: http://www.awgbrands.com.

About Immotion Studios
Immotion Studios is a Fort Worth-based advertising agency and certified Brand Development Specialist. Immotion Studios executes communication programs that increase brand awareness and recognition. For more information visit: www.immotionstudios.com.

Source: Associated Wholesale Grocers