MONTEREY, CA – Chris Coffman, a 20-year veteran of the produce industry, has been named president of Harvest Sensations, one of America’s top specialty produce distributors. In his new role, Coffman is in charge of long-term strategic planning and business development for Harvest Sensations, which has offices in Los Angeles and Miami.

“One of the main reasons I accepted this position is that I love the specialty produce business and Harvest Sensations is so well positioned for growth,” Coffman says. “That’s a combination that’s hard to beat.”

Coffman was most recently CEO of DF Holding. DF Holding is the parent company of Made in Nature LLC and Delicious Foods, LLC. Prior to joining DF Holding, he gained experience at Del Monte and Apio, Inc. Coffman is actively involved with the Organic Trade Association. He has a degree in agricultural and managerial economics from the University of California Davis.

Steve Grinstead, ceo of Harvest Sensations, says, “Having Chris on board is a great opportunity for us to take Harvest Sensations to the next level of customer support and culinary excellence. His two decades of experience, his knowledge and his passion for the specialty side of the industry will be invaluable to our organization.”

About Harvest Sensations: Harvest Sensations was created to provide chefs with impeccable quality and seasonal varieties of produce to ensure an exceptional dining experience for their customers. Founded in 2000, Harvest Sensations features offerings from a network of local, national and international farms. With food safety as a priority, Harvest Sensations facilities are third-party inspected and are HACCP certified. For more information, visit www.harvestsensations.com.

Source: Harvest Sensations