NAIROBI, Kenya – Kenya is set to launch an identity mark for all exports.
The MadeInKenya mark will strengthen Kenya’s products globally as well as spur an export-driven manufacturing agenda as part of the Big Four Strategy where Kenya seeks to position itself as the industrial hub of Africa.
The initiative is aimed at creating a strong brand proposition for Kenyan-made goods centred on quality and authenticity and enhance the competitiveness of products.
Brand Kenya Chief Executive Damaris Ngugi says the mark of identity will help Kenyan businesses get procurement opportunities, offer product promotion through Brand Kenya website, access to branding materials and international markets.
“The MadeInKenya brand mark is a signal to the world that the Kenyan products come from the best minds, the best hands, the best manufacturing capability on the continent of Africa,” she said.
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