Sun World Appoints New Category Director Of Mexico Grapes & Peppers

Sun World appoints new category director of Mexico grapes & peppers Bakersfield, Calif. – Sun World announced  today the appointment of Rudy Heras to the role of category director of Mexico grapes and peppers. Rudy will also maintain his role as a sales key account executive.

Rudy has been with Sun World for three years and has over 25 years of experience in the produce industry including domestic and export table grape sales.

“Our Mexico growers are key allies in our supply strategy for grapes and peppers,” Senior Vice President of Sales & Marketing Gordon Robertson said. “Rudy has demonstrated strong business acumen and in-depth knowledge of our markets and categories that will help ensure that we are delivering on both our customers’ and growers’ expectations during the Mexico season.”

Sun World is currently offering blocky bells peppers, the sweet and mild elongated LE ROUGE ROYALE® and LE JAUNE ROYALE® brand peppers and its newest offering Sweet Mini Peppers in both one and two-pound grab & go bags.

Beginning in May, Sun World will have steady volume out of Mexico on SUPERIOR SEEDLESS® brand, MIDNIGHT BEAUTY® brand and Flame Seedless grapes.

About Sun World International, LLC.

Sun World first sunk its roots into the fresh fruit and vegetable industry in 1976. The Company began as a packer and marketer of fresh produce, and today, breeds, grows and markets its signature proprietary varieties and brands such as SUPERIOR SEEDLESS®, SCARLOTTA SEEDLESS® and MIDNIGHT BEAUTY® (grapes), BLACK DIAMOND® (plums), HONEYCOT® (apricots) and LE ROUGE ROYALE® (sweet peppers).

Sun World is proud to offer a full line of proprietary and public seedless grapes, sweet peppers, stonefruits and other distinctive fruits and vegetables. The company harvests over 10,000 acres of farming land, maintains a network of 950 domestic and international partner growers, and markets over 10 million cartons of fresh fruit worldwide

Source: Sun World International, LLC