KENT, OH – Smithers-Oasis Company has entered into a purchase agreement with Milton Adler Company of Atlantic City, NJ, a longtime manufacturer and supplier to the floral industry, effective immediately. With this purchase, Smithers-Oasis continues to add to its wedding and seasonal gift items.
The succession plan allows for a seamless transition of the quality products and services Milton Adler customers have come to expect including Atlantic, Stemson’s and Miss Petite brands. The Milton Adler management team will also be retained during transition.
“Smithers-Oasis and Milton Adler Company share a rich and long history in the floral business,” said Anne Stewart, vice president, North American Floral Operations, Smithers-Oasis. “By adding Milton Adler’s quality products to the Smithers-Oasis family of brands we are building on our competency in wedding and gifting categories to be increasingly valuable to our customers.”
“I am proud of my grandfather and father’s dedication and innovation in the floral industry,” said Jason Adler, president of Milton Adler Company. “I know their legacy is cared for by a company that has been a leader in the industry and respected among customers for decades. I am confident customers will be pleased with the service, quality and innovation that will continue for Milton Adler products through Smithers-Oasis.”
New product innovation will continue under Smithers-Oasis to provide the industry cost and labor saving products relevant to current trends.
This transaction adds more than 200 products to the Smithers-Oasis offering and represents a unique opportunity to add a highly complementary product line that positions the Company to further capitalize on its operational strengths.
“Consolidated ordering of these multiple brands across the United States and Canada gives additional confidence in product delivery,” concluded Stewart.
About Smithers-Oasis
Smithers-Oasis’ global expertise of the plant and flower business stretches from propagation to presentation. With locations in 20 countries and resources around the world, Smithers-Oasis manufactures floral foam products, postharvest products, growing media and flower arranging supplies for the floriculture industry. OASIS® and Floralife® are two of the company’s most recognized brands founded in 1954 and 1938, respectively. With more than 60 years of experience with foaming technology, Smithers-Oasis also develops specialty foams for a wide variety of applications including packaging, impression, absorption and molding. The company’s driving purpose is “to help people express and experience emotion by adding value to flowers and plants.” Smithers-Oasis, a privately-owned company, is headquartered in Kent, Ohio, USA.
About Milton Adler Company
Milton Adler Company was founded in 1929 by Milton M. Adler, who began manufacturing hat pins in his Atlantic City, New Jersey home. It quickly became fashionable to use this pearl headed pin to attach flowers to clothes, and so the corsage pin was invented. For three generations Milton Adler Company supplied the wholesale florist trade basic hard goods such as corsage pins, wristlets and waterproof tapes, and also acquired innovative brands such as Stemson’s and Primer Sidell.
Source: Smithers-Oasis
