Crunch Pak Collaborates With Disney For On-Pack DVD Promotion

CASHMERE, Wash. — Crunch Pak, the industry leader in fresh sliced apples, is collaborating with Disney on a promotion supporting the release of a timeless Disney classic, Lady and the Tramp, releasing from the Disney vault for the first time ever on Blu-rayTM in February.

Crunch Pak will offer a coupon for $3 off the purchase of Lady and the Tramp on Blu-ray and DVD on 1 million Disney-branded Crunch Pak products including 14-ounce sliced apple bags, Foodles and Cars 2 multi-packs. The offer is good Feb. 7 to April 7.

“We are excited to bring this promotion to current customers and hope it will draw new shoppers to our products,” said Tony Freytag, senior vice president of sales and marketing. “The promotional coupon is a great value for parents and encourages the purchase of a healthy snack for t kids.”

For more information, visit www.crunchpak.com.

About Crunch Pak®

Crunch Pak® is the industry leader in fresh sliced apples. Founded in 2000, Crunch Pak® is committed to providing the highest quality organic and conventional sliced apples in the market. Crunch Pak®’s family of brands includes Crunch Pak® with Disney, Crunch Pak® Organics and BK Apple Fries®. The primary distribution is via retail channels; annually Crunch Pak creates more than 1 billion apple slices at plants in Cashmere, Wash., and Pennsylvania.

Source: Crunch Pak®