LOS ANGELES — Today One Potato, the leading meal kit company started by three busy working parents to answer what’s for dinner in an entirely new way, announced that in response to overwhelming demand, it will now make its organic, convenient, delicious and semi-prepared boxes available to families in eight states including Arizona, California, Colorado, Idaho, Nevada, Oregon, Washington and Utah. The company, which up until this point has operated in stealth mode, has through explosive word of mouth from celebrities and influencers, become the trending mealtime solution for busy parents looking to bring regular family dinners back into their lives.
“As any busy parent knows, finding the time to cook even a simple meal after a long day is unrealistic, no matter your intention,” said Catherine McCord, CEO of One Potato. “We started One Potato to make it easy for parents to put mealtime back in the center of family life. Research shows that regular family meals can be a more powerful predictor of high achievement scores in children than time spent in school, doing homework, playing sports, or doing art, and we are thrilled that One Potato’s unique approach to helping parents save time while making food that will appeal to even the pickiest of eaters is empowering parents to stop stressing about what’s for dinner and instead spend time on what matters most.”
The company’s massive expansion comes at a pivotal time for parents who have expressed that between their own busy work schedules and their kids' intense after school activities, they don’t have enough time to cook an extensive meal. Yet, according to a recent survey of 1000 parents commissioned by One Potato and conducted through Google Surveys, the desire is there. In fact, over half of survey respondents who indicated that they currently never eat together or only eat together once a week, shared that they would eat together more if meals took less time to prepare.
One Potato was designed to address this exact need by providing families with a new way to cook healthy meals in thirty minutes or less. In fact, according to a survey of 1000 current One Potato users, 60 percent are now saving over several hours a week preparing meals. The survey also furthered that two out of three families who were not eating together regularly are now having family dinners up to three times a week.
The benefits of One Potato also extend to families’ purse strings. According to nearly one fifth of One Potato users polled, they are now saving $100 a week by using the service as compared to purchasing ingredients at the supermarket. But the benefits of One Potato don’t stop there. One Potato also gives parents the confidence that time spent in the kitchen will be worth it as the company’s meals are designed to appeal to the pickiest of eaters.
With 57% of parents polled stating that they would cook more if they knew they would create something everyone in their family would like, One Potato’s unique approach to developing recipes that will appeal to even the pickiest of eaters has been a key factor in helping the company achieve exponential growth.
Unlike other meal kit delivery services that focus on teaching people how to cook and offer recipes that are overly complicated and don’t appeal to kids, One Potato draws upon a decade’s worth of tried and true recipes from Catherine McCord’s family food brand, Weelicious, which includes a website and two best-selling cookbooks, to ensure every meal is one that the entire family will enjoy.
For more information about One Potato and its expansion, please visit: www.onepotato.com
About One Potato
One Potato is the leading meal kit delivery service focused on feeding the entire family. Founded by three working parents who intimately understand the stress busy parents face when trying to get a healthy, delicious and accessible dinner on the table, One Potato was created to solve for what other meal kit delivery services were getting wrong. From its inception in 2016, One Potato has attracted a slew of celebrity and influencer users. It has gathered a patina list of angel investors who support the company’s expansion into new markets and ongoing product development. The company is headquartered in Los Angeles and operates in eight states. To learn more, visit www.onepotato.com.
Source: One Potato
