A growing trend, not only during the Christmas season but all year-round, is the popularity of fresh cut flowers.
Scientific research confirms that cut flowers bring a sense of happiness and comfort. The Society of American Florists partnered with researcher Dr. Jeannette Haviland-Jones of Rutgers University on some groundbreaking research to examine the effect of flowers on human emotion and well being.
Over a 10-month period, some very interesting results were discovered. Haviland-Jones and her research team found that the presence of flowers triggers happy emotions, heightens feelings of life satisfaction, and affects future behaviour in a positive manner. Flowers are a natural and healthy moderator of moods.
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