Independence, KY – Crosset Company, a leading distributor of organic fresh produce and a premier full-line, full-service wholesaler of fresh produce and floral products, has brought a fresh new look and enhanced functionality to their digital home base, crosset.com.
“We redesigned and restructured our website to better communicate the Crosset Company organic produce advantage and the broad range of products and services we offer our customers and growers,” said Bob Lummis, Crosset Company Sales/Merchandising Manager. “Crosset has been at the leading edge of the growing consumer demand for organic produce. We jumped in early-on to help our customers realize the potential of a well-executed organic program. In fact, we are the largest distributor of organic produce east of the Mississippi River. In addition, our new website visually reflects the beauty and freshness of the organic and conventional produce and floral products we move from farm to market every day.”
Fully responsive, mobile optimized, and easier to navigate, the new crosset.com serves as the central platform to present the full range of products and services provided by Crosset Company and to deliver information, insight, and resources to help customers profitably grow their business. It includes an expanded Resources section, which houses the new Crosset Company blog, downloadable merchandising tools, and Produce Talk, a weekly newsletter with up-to-the-minute information on supply conditions, trends, new and seasonal item introductions, timely merchandising tips, promotional opportunities, and more.
“We bring generations of produce experience to help our customers and growers get ahead and stay ahead,” said Lummis. “We invite retailers, grocery wholesalers, foodservice distributors, and growers to browse our new site and learn more about how we put our experience, scale, network, and high-touch service to work for them…delivering fresher, delighting shoppers, simplifying supply chains, and driving profitable growth.”
About Crosset Company:
Crosset Company is the leading distributor of organic fresh produce and a premier full-line, full-service wholesaler of fresh produce and floral products to customers across the eastern half of the United States. A proud member of the Castellini Group of Companies, Crosset Company supplies its customers with a complete range of the highest quality organic, local, conventional, fresh-cut, and value-added fruits and vegetables, along with a broad floral selection, year-round. Serving traditional and natural/organic grocery retailers, wholesalers, and foodservice operators of all sizes, both direct to store and to distribution centers, Crosset Company delivers generations of produce experience, a network of growers, customers, and facilities that are second-to-none, unparalleled merchandising expertise, customized supply chain solutions, and an unmatched passion for customer service, all with a singular focus: differentiating stores, delighting shoppers, and growing their customers’ business. Learn more at crosset.com.
Source: Crosset Company
