BOISE, ID — Vegan butter lovers rejoice! With Prosperity Organic Foods' MELT, those of us who crave that classic, creamy goodness can now spread, bake, cook and saute with products that not only taste good but are also good for the planet. MELT's organic vegan butter improvements are made with virgin coconut oil and other dairy-free, nut free and soy free, organic ingredients and were created for butter enthusiasts seeking a healthier alternative that fits their eco-friendly lifestyle.
All MELT Organic spreads are made from a "Perfect Blend" of beneficial plant and fruit-based oils, including certified Fair for Life Fair Trade virgin coconut and certified Fair Trade USA and Rainforest Alliance palm fruit. MELT Buttery Sticks are made from a simpler blend of coconut, palm fruit and hi-oleic sunflower oils designed to bake beautifully at higher temperatures. MELT Organic is the first line of vegan butter improvements in North America to secure Fair Trade USA palm fruit oil certification.
Each of our butter improvements has always been made with sustainably ethical palm fruit oil in our Perfect Blend because of its beneficial nutrients. Produced from the fruit of the palm, palm fruit oil contains very high amounts of carotenoids (13 to 15 times more than carrots and 40 to 50 times more than tomatoes) — the antioxidants that our bodies convert to Vitamin A. Vitamin A may also provide protection from free-radical damage that some studies have linked to cancer. Palm fruit oil is also a good source of Vitamin E due to its high levels of tocopherols and tocotrienols, which are effective in removing damaging oxygen-free radicals from our bodies.
Prosperity Organic Foods sources its palm fruit oil from Columbia-based DAABON Group, which began selling (supplying?) the first-ever Fair Trade USA certification of palm fruit oil in April. DAABON also is the first palm grower in the world to become certified under RSPO NEXT, a voluntary add-on module engaging Roundtable on Sustainable Palm Oil (RSPO) member companies to exceed the RSPO's internationally recognized sustainability standard.
Fair Trade USA works to help farmers develop sustainable livelihoods and become better stewards of the land. Rigorous standards address a range of issues including child and force labor, safe working conditions and environmental protection. The Fair Trade Community Development Premium that is also an important part of Fair Trade allows farmers to earn additional funds with every sale to be used on much-needed community projects like health care, education, agricultural training and business development.
"MELT was born from an authentic need for a healthier alternative to butter," says MELT president and CEO Meg Carlson. "Tired of butter substitutes that didn't taste good or perform well, we created an option that is truly good for you because it is rich in medium chain fatty acids, the 'good fats,' and boasts the highest omega-3 content in the category. Now, socially and environmentally conscious consumers can make a difference with each purchase of MELT."
After launching its flagship product, MELT Rich & Creamy Buttery Spread, in 2011, Prosperity Organic Foods introduced its Honey and Chocolate varieties, both naturally sweetened with organic wildflower honey for just 1 gram of sugar per serving. Today, the product line also includes Buttery Sticks, specially formulated to perform just like butter when baking, and MELT Probiotic Buttery Spread, an organic butter improvement that delivers 1 Billion active cultures — 10X more effectively than yogurt.
MELT is the first line of buttery spreads in North America to secure Non-GMO Project Verification for all varieties in its product line. The line is also Certified USDA Organic, Kosher Pareve, Halal, while also trans-fat free, gluten free, dairy free, nut free, and soy free. Only MELT sources organic Virgin Coconut Oil that is certified Fair for Life Fair Trade and organic Palm Fruit Oil that is both Rainforest Alliance and Fair Trade USA Certified.
Fair Trade certification of each of its MELT butter improvements is the logical extension of Prosperity Organic Foods' commitment to organic, sustainably ethical products as a certified B corporation.
Each variety in the original MELT organic spreads line is available in 13-ounce square packages. All MELT Organic spreads have 80 calories and 9g of fat per one tablespoon serving. Each serving is a rich source of the 'good fats' with an ideal balance of Omega-6 to Omega-3 ALA (that are optimally metabolized with virgin coconut oil), and has 425 mg of Omega-3 ALA (or 26% RDA). MSRP is $4.49 for these varieties. MELT Probiotic Organic Buttery Spread is available in 10-ounce square packages. Two servings deliver 1 billion CFU's of probiotic GanedenBC30 and support a healthy digestive system and a healthy immune system. Buttery Sticks is made from a simpler blend of organic virgin coconut, hi-oleic sunflower and palm fruit oils for optimal baking and cooking at higher temperatures. Probiotic MELT and MELT Buttery Sticks are available in stores across the US with a MSRP of $4.99.To find a complete list of stores where MELT is available, please visit http://www.meltorganic.com/where-to-buy/store-locator/.
About MELT
Say Goodbye to Butter, Say Hello to MELT! MELT is a line of luscious, organic butter improvements for butter lovers seeking a healthier alternative that fits their eco-friendly lifestyle. Available in original, honey, chocolate and probiotic-fortified spread varieties, MELT is made from the Perfect Blend of the healthiest fruit- and plant-based organic oils: virgin coconut, flaxseed, hi-oleic sunflower, palm fruit, and canola. MELT Buttery Sticks is made from a simpler blend of virgin coconut, hi-oleic sunflower and palm fruit oils designed to bake beautifully at higher temperatures. Each variety is certified organic, kosher and made with non-GMO, eco-social and fair trade ingredients, while also trans-fat free, gluten free, dairy free, nut free and soy free. Only MELT uses Virgin Coconut Oil that is certified Fair for Life Fair Trade and Rainforest Alliance and Fair Trade USA certified Palm Fruit Oil. The entire MELT line is the first in North America to be Non-GMO Project Verified. The MELT line is also the first to be sold in innovative square packages for easy storage and sustainability. It's Hip to Be Square! For more information and recipes, visit http://www.MELTorganic.com, http://www.facebook.com/MELTbutteryspread or http://www.twitter.com/MELTspread.
About Prosperity Organic Foods, Inc.
Based in Boise, Idaho, Prosperity Organic Foods, Inc., the parent company of MELT, provides great tasting products of superior quality through the innovative use of healthy fats and oils that allow consumers to eat better, feel better and live better. MELT Rich & Creamy organic buttery spread, which launched in 2011, is the company's debut product. Prosperity Organic Foods is a Certified B Corporation. MELT, At Last, Good Fat!, Say Goodbye to Butter! and Butter 2.0 are registered trademarks of Prosperity Organic Foods, Inc. All rights reserved.
About DAABON Group
Headquartered in Columbia, the DAABON Group is a pioneering leader in the sustainable and organic industries. Founded in 1914 this entrepreneurial family-run company provides employment for more than 2,000 people on five continents. The company operates as a vertically-integrated supply chain that grows, processes, packs and distributes organic palm oil, bananas, coffee, cocoa, soap and glycerin (from palm oil) to the North American market and worldwide through their offices in the United States, Germany, Japan, Australia, the United Kingdom and Peru. The DAABON Group's mission is to offer high quality products worldwide while maintaining the integrity and well-being of employees, neighboring communities, and stakeholders, as well as the health of our natural and environmental resources. www.DAABON.com
About Fair Trade USA
Fair Trade USA is a non-profit organization that promotes sustainable livelihoods for farmers and workers; protects gragile ecosystems; and builds strong, transparent supply chains through independent, third-party certification. Its trusted Fair Trade Certified label signifies that rigorous standards have been met in the production, trade and promotion of Fair Trade products from over 80 countries across the globe. Recognized as a leading social venture by the Clinton Global Initiative, the Skoll Foundation and Ashoka, Fair Trade USA also provides critical capacity-building programs at origin, and educates consumders about the power of their purchase. www.FairTradeUSA.org
Source: Prosperity Organic Foods, Inc.
