Hannaford is launching its first app-based loyalty program rewarding shoppers for items they buy at the supermarket chain.
My Hannaford Rewards is being tested at 11 Hannaford stores in Burlington, Vt. with tentative plans to expand chainwide in 2018, Supermarket News reported. Customers can earn 2 percent rewards on private labels, personalized coupons and offers for free items.
Hannaford's private brands include Hannaford, Taste of Inspirations, Nature's Place, Healthy Accents, Cha-Ching and Home 360.
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