Grubhub Data Reveals Savvy Online Ordering Trends Across America

Grubhub Retail & FoodService October 3, 2017

CHICAGO — Grubhub, the nation's leading takeout marketplace, today announced the results of its analysis of the past year's efficient ordering trends. The findings provide insights on how people are using Grubhub's Express Reorder, Preorder and Pickup features to place takeout orders with ease.

Some savvy ordering "winners" include:

  • New York City, taking the top spot in the "Fastest Foodies" category. New Yorkers use the Express Reorder feature 91 percent more than the rest of the country.
  • Portland, Ore., leading the pack in the "Food Forecasters" category. Portland diners use Preorder, Grubhub's feature that lets diners order up to five days in advance, 140 percent more than the rest of the country, planning their meals ahead of time.
  • Albany, N.Y., placing first in the "City Skippers" category. People in Albany use Grubhub's Pickup feature 101 percent more than the rest of the country to skip the lines and delivery fees.
  • Overall, females are more likely to plan ahead using Preorder 105 percent more than males.
  • Meanwhile, males are more likely to quickly reorder a favorite past meal, leveraging Express Reorder 18 percent more than females.
  • New Yorkers, placing as the top banana orderers! People in the Big Apple quickly reorder bananas 85 percent more than the rest of the country.

"We're committed to finding new ways to connect our diners with great local restaurants so that they can discover the food they want, whenever the craving hits," said Barbara Martin Coppola, CMO, Grubhub. "Whether our diners are planning ahead by preordering, picking up at the restaurant to skip the line, or quickly reordering from one of their favorites, we're always gathering feedback and using insights from our diners to introduce features that make their lives easier."

Methodology:

Grubhub's talented team of data analysts looked at usage of the Express Reorder, Preorder and Pickup features of the Grubhub platform from July 2016 to July 2017. The superlative-style rankings of cities were determined by comparing each city's orders to those of Grubhub diners across the nation. The most popular dish per feature was determined by orders placed using that feature in a particular city versus a standard (not using the feature) order placed in the same city. Male versus female order habits were determined by analyzing the order data of males in comparison to females on the Grubhub platform.

Data Findings Include:

Top 10 "Fastest Foodie" Cities & Fun Facts
Cities that most commonly use the Express Reorder feature`

  1. New York City places 91 percent more Express Reorders than the rest of the U.S.

    1. Most Express Reordered Dish: Turkey sandwich
    2. Gender Wars: Males place 41 percent more Express Reorders than females
  2. Cambridge, Mass. places 72 percent more Express Reorders than the rest of the U.S.

    1. Most Express Reordered Dish: Vegetable tempura
    2. Gender Wars: Males place 39 percent more Express Reorders than females
  3. San Francisco places 60 percent more Express Reorders than the rest of the U.S.

    1. Most Express Reordered Dish: Jeera rice
    2. Gender Wars: Males place 46 percent more Express Reorders than females
  4. Somerville, Mass. places 56 percent more Express Reorders than the rest of the U.S.

    1. Most Express Reordered Dish: Salmon roll
    2. Gender Wars: Males place 31 percent more Express Reorders than females
  5. Boston places 52 percent more Express Reorders than the rest of the U.S.

    1. Most Express Reordered Dish: Spicy scallop roll
    2. Gender Wars: Males place 22 percent more Express Reorders than females
  6. Los Angeles places 32 percent more Express Reorders than the rest of the U.S.

    1. Most Express Reordered Dish: Hashbrowns
    2. Gender Wars: Males place 27 percent more Express Reorders than females
  7. Jersey City, N.J. places 27 percent more Express Reorders than the rest of the U.S.

    1. Most Express Reordered Dish: Boneless chicken kabobs
    2. Gender Wars: Male place 48 percent more Express Reorders than females
  8. Washington, D.C. places 22 percent more Express Reorders than the rest of the U.S.

    1. Most Express Reordered Dish: Goat biryani
    2. Gender Wars: Males place 8 percent more Express Reorders than females
  9. Chicago places 19 percent more Express Reorders than the rest of the U.S.

    1. Most Express Reordered Dish: Chicken makhani
    2. Gender Wars: Males place 13 percent more Express Reorders than females
  10. Arlington, Va. places 14 percent more Express Reorders than the rest of the U.S.

    1. Most Express Reordered Dish: Chicken pakora
    2. Gender Wars: Males placed 23 percent more Express Reorders than females

Top 10 "Food Forecaster" Cities & Fun Facts
Cities that most commonly use the Preorder feature

  1. Portland, Ore. places 140 percent more Preorders than the rest of the U.S

    1. Most Preordered Dish: Chicken tacos
    2. Gender Wars: Females place 195 percent more Preorders than males
  2. Austin, Texas places 104 percent more Preorders than the rest of the U.S

    1. Most Preordered Dish: Tortilla soup
    2. Gender Wars: Females place 107 percent more Preorders than males
  3. Dallas places 87 percent more Preorders than the rest of the U.S

    1. Most Preordered Dish: Cobb salad
    2. Gender Wars: Females place 161 percent more Preorders than males
  4. San Diego places 76 percent more Preorders than the rest of the U.S

    1. Most Preordered Dish: Mediterranean salad
    2. Gender Wars: Females place 129 percent more Preorders than males
  5. Houston places 65 percent more Preorders than the rest of the U.S

    1. Most Preordered Dish: Chicken salad sandwich
    2. Gender Wars: Females place 200 percent more Preorders than males
  6. Seattle places 45 percent more Preorders than the rest of the U.S

    1. Most Preordered Dish: Veggie pizza
    2. Gender Wars: Females place 117 percent more Preorders than males
  7. Rochester, N.Y. places 38 percent more Preorders than the rest of the U.S

    1. Most Preordered Dish: Buffalo chicken salad
    2. Gender Wars: Females place 85 percent more Preorders than males
  8. Boston places 32 percent more Preorders than the rest of the U.S

    1. Most Preordered Dish: Veggie pizza
    2. Gender Wars: Females place 117 percent more Preorders than males
  9. San Francisco places 30 percent more Preorders than the rest of the U.S

    1. Most Preordered Dish: Cobb salad
    2. Gender Wars: Females place 86 percent more Preorders than males
  10. Las Vegas places 28 percent more Preorders than the rest of the U.S

    1. Most Preordered Dish: Chinese chicken salad
    2. Gender Wars: Females place 88 percent more Preorders than males

Top 10 "City Skippers" Cities & Fun Facts
Cities that most commonly use the Pickup feature to skip the lines and delivery fees

  1. Albany, N.Y. places 101 percent more Pickups than the rest of the U.S

    1. Dish Most Ordered for Pickup: Bacon, egg and cheese sandwich
    2. Gender Wars: Females place 2 percent more Pickups than males
  2. New Brunswick, N.Y. places 98 percent more Pickups than the rest of the U.S

    1. Dish Most Ordered for Pickup: Chipotle chicken wrap
    2. Gender Wars: Males place 39 percent more Pickups than females
  3. Evanston, Ill. places 92 percent more Pickups than the rest of the U.S

    1. Dish Most Ordered for Pickup: Philadelphia roll
    2. Gender Wars: Females place 11 percent more Pickups than males
  4. College Park, Md. places 80 percent more Pickups than the rest of the U.S

    1. Dish Most Ordered for Pickup: Rainbow roll
    2. Gender Wars: Females place 25 percent more Pickups than males
  5. Troy, N.Y. places 80 percent more Pickups than the rest of the U.S

    1. Dish Most Ordered for Pickup: Chicken pesto pizza
    2. Gender Wars: Males place 8 percent more Pickups than females
  6. Cambridge, Mass. places 58 percent more Pickups than the rest of the U.S

    1. Dish Most Ordered for Pickup: Chicken tikka masala
    2. Gender Wars: Females place 6 percent more Pickups than males
  7. Boston places 58 percent more Pickup than the rest of the country

    1. Dish Most Ordered for Pickup: Yellowtail and scallion roll
    2. Gender Wars: Females place 3 percent more Pickups than males
  8. Philadelphia places 42 percent more Pickups than the rest of the country

    1. Dish Most Ordered for Pickup: Grilled chicken cobb salad
    2. Gender Wars: Females place 2 percent more Pickups than males
  9. Rochester, N.Y. places 41 percent more Pickups than the rest of the country

    1. Dish Most Ordered for Pickup: Fajita burrito
    2. Gender Wars: Males place 11 percent more Pickups than females
  10. Stamford, Conn. places 41 percent more Pickups than the rest of the country

    1. Dish Most Ordered for Pickup: Barbecue chicken wings
    2. Gender Wars: Females place 9 percent more Pickups than males

To view the full analysis, please email press@grubhub.com.

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About Grubhub

Grubhub (NYSE: GRUB) is the nation's leading online and mobile takeout food-ordering marketplace with the most comprehensive network of restaurant partners and largest active diner base. Dedicated to moving eating forward and connecting diners with the food they love from their favorite local restaurants, the company's platforms and services strive to elevate food ordering through innovative restaurant technology, easy-to-use platforms and an improved delivery experience. Grubhub is proud to work with more than 55,000 restaurant partners in over 1,200 U.S. cities and London. The Grubhub portfolio of brands includes Grubhub, Seamless, AllMenus and MenuPages.

Source: Grubhub