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Kroger is now making it a priority to partner with local brands at its supermarket stores across the U.S., right as Amazon-owned Whole Foods prepares to step back similar efforts.
Just last week, Kroger announced plans to roll out a website aimed at luring more local brands to its stores.
Currently, Kroger sources from thousands of local suppliers, but it's looking to grow that number, according to Mike Donnelly, Kroger's executive vice president of merchandising and procurement.
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