Pero Family Farms Reveals Updated Website

Welcome to the new Pero Family Farms website at www.PeroFamilyFarms.com

“Pero Family Farms®’ new website is designed to provide consumers as well as current and prospective customers with specific targeted content and product information with a Pero Family Farms brand centric approach,” says Ed Sullivan, Chief Marketing Officer for Pero Family Farms Food Company, LLC headquartered in Delray Beach Florida. “By moving from a product-focused website to a more brand-centric approach we allow visitors to get in touch with our proud, over 100 year farming heritage and to better understand what is behind the brand of Pero Family Farms®.”

We wanted to update our look, show off our products and improve our brand relationship with all constituencies,” said Sullivan. “We felt it was time to break out of the mold of product-centric websites seen so often in the produce industry. It is time to get more of the message out about our personality, history and who we are as a sustainable farming organization. Our new consumer message, ‘This is the way we GROW ™’ is to help everyone get in more touch with our proud farming heritage while at the same time promoting our growth as a company and new Pero branded products.”

The site features a look at our staple produce items as well as many of our new lines like SteamyCuts ®, FreshWrap®, and new whole packaged produce items like our new 2lb. Mini Sweets. The look, style and feel is designed to be as colorful as the produce department itself which is deliberately intended to immerse the viewer into our farm as well as the Pero product buying and consumer at home experience.

The new website, produce entirely in flash, provides for a more compelling, dynamic experience. The navigation as well as the page layouts keeps the viewer engaged without having to scroll up and down on pages or click numerous times to get to the content they want to see. The new Pero Family Farms website also features improved navigation as well as full integration of contact forms for better response times as well as many “secret” family recipes using Pero Family Farms produce.

Pero Family Farms Food Company, LLC, is a leading U.S. grower of conventional and organic vegetables as well as packaged whole and fresh-cut vegetables. The new website was conceived and designed in-house by the Pero Family Farms Marketing team and constructed by JM Field in Ft. Lauderdale, Florida.

Come visit us at www.PeroFamilyFarms.com soon.

Source: Pero Family Farms Food Company, LLC