NEW YORK — 'Have an Olive Day!' will be heard by many food lovers at the 2017 Summer Fancy Food Show, where the Spanish Inter-Professional Table Olive Organization, INTERACEITUNA, will share the details of its exciting new U.S. campaign. The organization has partnered with New York chef and Spanish cuisine expert, Alberto Astudillo, to prepare recipes that highlight the unique flavor of European olives.
From simple appetizers and classic tapas to unique entrées and creative desserts, European olives add a flavorful, nutritious twist to any recipe. Most olives consumed in the U.S. come from Europe. In fact, of the nearly 300 million pounds of olives consumed annually in the U.S., more than 85% are imported from the European Union, with 55% coming from Spain.
Officially launched in May, the campaign is a partnership with Michelin-starred chef and internationally-recognized culinary innovator, José Andrés, the European Union and INTERACEITUNA. The goal over the next three years is to raise awareness among U.S. consumers of the versatility, flavor, nutrition and rich history of European olives. The Have an Olive Daywebsite includes creative recipes, preparation tips and videos featuring inspiration from Chef José Andrés.
"Olives are part of the everyday Mediterranean lifestyle, and I'm excited to help people add new flavor to their lives with something as small – and delicious – as an olive," said Chef José Andrés. "With this campaign, I'm encouraging people to discover the world through delicious food. You can enjoy olives from my home country every single day, without the need to travel!"
Summer Fancy Food Show attendees will enjoy mouth-watering recipes prepared by Chef Astudillo like Queen olives stuffed with cheese, Manzanilla olives with an Asian twist and Hojiblanca black olives with sweet ingredients. Each recipe showcases the versatility of olives and highlights the four basic flavors.
Visit booth #2155 to taste Chef Astudillo's creations and learn how to incorporate olives into summer barbecues, gatherings and the family dinner table.
For recipe inspiration and more information on European olives, visit www.haveanoliveday.eu or follow us on Facebook, Twitter, Instagram and Pinterest at @haveanoliveday.
About INTERACEITUNA and Olives from Spain
INTERACEITUNA is the Inter-Professional Table Olive Organization recognized by the Spanish Ministry of Agriculture, Fisheries, Food and Environment that represents the entire producing sector, processing and marketing sector of table olives. Created to implement different general interest programs and activities, INTERACEITUNA promotes knowledge of the Spanish table olive and conducts research and development related to the product and production techniques. INTERACEITUNA has partnered with the European Union to promote this product.
About José Andrés
Named one of Time's "100 Most Influential People" and "Outstanding Chef" by the James Beard Foundation, José Andrés is an internationally-recognized culinary innovator, author, educator, television personality, humanitarian and chef/owner of ThinkFoodGroup. His avant-garde minibar by José Andrés earned two Michelin stars in 2016 and with that, José is the only chef globally that has both a two-star Michelin restaurant and four Bib Gourmands. Andrés' work has earned numerous awards including the 2015 National Humanities Medal, one of 12 distinguished recipients of the award from the National Endowment for the Humanities. And during the next three years he will be working with INTERACEITUNA and the European Union to be the "Have an Olive Day" ambassador to promote the values of the European Olives in his country of residence.
Source: Inter-Professional Table Olive Organization from Spain
