A cattle industry analyst says this spring’s unexpected cattle market turnaround bodes well for the future of the industry.
Nevil Speer, CEO of Agri-Clear, was the keynote speaker at an Iowa Cattlemen’s Association regional BeefMeet event in Creston this week. He says the fact that this spring’s cattle market rally was driven by increased consumer demand for beef is a very positive sign.
“What’s exciting about that is, it didn’t just happen. It’s not a fluke,” Speer said. “It really was driven by consumers – consumers continue to come back to beef. They have increased demand for this product, especially at the high end. We’re ‘de-commoditizing’ the beef industry and it’s paying dividends.” Speer points to two positive indicators that the increase in demand is “real.”
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