YUBA CITY, Calif. — For over 100 years, Sunsweet has been supporting and inspiring consumers to eat right and enjoy a healthy and well balanced lifestyle. In celebration of its monumental birthday, today Sunsweet launches #Sunsweet100Celebration – a social media-driven content series that will run for 100 days, highlighting key Sunsweet milestones, innovations, surprising facts from Sunsweet growers, vintage advertisements, and more.
"This is such an exciting time for all of us here at Sunsweet," explains Jeff McLemore, Vice President of North America Marketing for Sunsweet. "It really all started in 1917 as a prune and apricot co-op in California and today we are 250 growers strong, producing 40,000 cases of high quality fruit and juice every single day!"
In tandem with the #Sunsweet100Celebration social media campaign, Sunsweet has created a historical infographic that celebrates the heritage and innovation of the brand over the years. Sunsweet's history and commitment to its customers is rich – from where it all started with the "father" of California prunes, Louis Pellier, importing prune orchard stock from France to California, to the moment when Sunsweet first introduced the pitted prune to the market, to the latest paramount research that links prunes and bone health in postmenopausal women1.
Founded in 1917 as the California Prune and Apricot Growers Association and later changing its name to Sunsweet Growers Inc., today Sunsweet is a leader in providing prunes to 25 percent of the global market. Sunsweet Amaz!n Prunes are an all-natural source of fiber, with 3g of fiber per serving, and only 100 calories. In fact, research shows that eating 5 to 6 prunes a day can help maintain bone mineral density in women. Prunes contain potassium, magnesium and vitamin K, all of which play a vital role in bone health.
All Sunsweet dried fruit products are available nationwide in grocery stores, in the dried fruit aisle or baking aisle.
About SUNSWEET
Sunsweet Growers is a grower owned Prune Cooperative based in Yuba City, CA. For 100 years we have been committed to providing the highest quality products around the globe. Sunsweet strives to help make it easy to for consumers to make healthy choices by offering a full range of delicious dried fruit and juices. Sunsweet Amaz!n Prunes and Prune Juice are favorites around the world providing the nutrition you need, to keep your body feeling good and energized. Enjoy The Feel Good Fruit! For more on Sunsweet products, visit www.sunsweet.com.
1Hooshmand, et al. The effect of two doses of dried plum on bone density and bone biomarkers in osteopenic postmenopausal women. Osteoporosis Int. 2016. Jul;27(7):2271-9. doi: 10.1007/s00198-016-3524-8
Source: Sunsweet Growers
