Watsonville, CA – After months of analysis, writing, and editing, California Giant Berry Farms has published a favorite collection of stories and recipes into a cookbook. The 90 page bound book contains more than 30 recipes, each with full color photography and is available for purchase via the company website or lulu.com.
Compiling the recipes and the stories took months of analysis on www.calgiant.com selecting recipes that were the most favored, clicked-on and downloaded in 2016 by loyal consumer followers. The book entitled ‘Farm, Family & Food’ is truly a combination of stories from the California Giant family, meaningful family recipes and those consumer favorites all bound into a colorful array of selections featuring all different meal types and berry types.
The book was created to thank the most loyal consumers within the California Giant database of followers that engage with the brand multiple times a year and value the offerings by providing more insights into their shopping behavior and preferences. These consumers continually assist the California Giant marketing team improve communication style, direction in recipe development and offerings to build on purchases and trust.
“This has truly been a labor of love pulling stories, recipes and photography together to capture some of the family behind our brand. We are all so proud of the finished piece and have received many thanks already from our favorite shoppers who have received this surprise in their mailboxes across the country” says Cindy Jewell, VP of Marketing.
All proceeds from the sale of Farm, Family & Food will support the California Giant Foundation and the continued effort to provide kids with greater access to fresh produce through the Salad Bars to Schools initiative and other children nutrition programs both locally and nationally.
Source: California Giant Berry Farms
