Columbus, Ohio – Dümmen Orange debuted their relocated Potted Plant Palooza on Wednesday, November 30, at the Franklin Park Conservatory in Columbus, OH. The event centered on their newest and most popular varieties of potted poinsettias, kalanchoes, mums and begonias. Previously held at their research and development facility in southern California, the event was moved to central Ohio to become more centrally accessible to the corps of industry professionals throughout North America. The Dümmen Orange team hosted industry brokers, growers, retailers and media representatives, along with local consumers. Sponsors of the event presented their newest product designs alongside the plant material on display. A-ROO Company manufactures and distributes decorative upgrades for plants and flowers, including wraps, containers, picks, sleeves and more. CTi Plastic is an international company found in retail stores and greenhouses that provides decorative plastic planters to complement year-round indoor and outdoor décor.
In addition to a new location, the team at Dümmen Orange was proud to unveil a new format with a unique focus on retail and consumer trends. This new format will serve the industry well as a retail & consumer complement to grower-focused production trials common during late November and early December. The event included:
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Product displays
- Poinsettias | New and top-selling varieties, innovative finishing options and retail positioning inspiration
- Year-round potted crops | New and top-selling begonias, kalanchoes and pot mums, seasonal décor trends and retail positioning inspiration
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Trend forecasting
- Industry-exclusive trend forecasts developed for Autumn 2017 through Summer 2018 to inspire product programming, retail display and point-of-purchase selections
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Educational sessions
- 2017 Garden Trends, Clint Albin, Garden Media Group
- Seasonal Décor Trends, Lindsay Pangborn, Dümmen Orange
- New Poinsettias for 2017, Angela Mekjian, Dümmen Orange
- New Potted Plants for 2017, Kate Santos, Dümmen Orange
- Poinsettia Culture, Dr. Allen Hammer, Dümmen Orange
- Networking opportunities
The team at Dümmen Orange is already planning for next year’s event on November 14, 2017. For up-to-date information, follow the company’s Facebook page.
ABOUT DÜMMEN ORANGE
Dümmen Orange is a leading company in the breeding and development of cut flowers, pot plants, bedding plants, bulbs, succulents and perennials. Its annual turnover is approximately 200 million euros. The company employs more than 6,000 people worldwide. In addition to a large marketing and sales network, Dümmen Orange has a strong network of production sites. The key to Dümmen Orange’s success is a broad and deep product range, supported by a global supply chain. The company embraces its social responsibilities and invests in the health, safety and personal development of its staff.
Source: Dümmen Orange