A few months ago, a new product appeared in the aisles of Price Chopper supermarkets. The store's plainly-packaged private-label butter now also bore a seal heralding its primary ingredient, "Real California Milk."
This new item – California-made butter in a Northeast supermarket chain – is only a more visible expression of a longstanding issue for New York dairy farmers: Even on home turf, California's super-sized dairy industry presents some hearty competition.
"It's so hard for us to compete," said Jeff Wysocki, 50, a dairy farmer in Hoosick Falls.
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