BOSTON – Advantage Media has announced the launch of their new business unit, resulting from the rebrand of a homegrown group within the Advantage Solutions family.
The new group focuses on cross-channel digital media solutions that drive innovation in shopper marketing. Born in retail, its parent company, Advantage Solutions, is engaged with every major retailer throughout the US. The paid and earned media solutions offered by Advantage Media are powered by its proprietary MomentAwareTMData Management Solution, which takes shopper marketing for retail and CPG brands, to new heights.
Chris Boucher, SVP of Product and Marketing, Advantage Media, states, “We’re breaking through clutter in the retail/CPG media space. Advantage Solutions has massive connectivity with shoppers inside and outside the physical store. We have combined industry-leading location data with differentiated purchase intent signals to expand this reach into the digital media space.”
MomentAwareTM utilizes proprietary, real-time, location data, billions of behavioral data points and unparalleled research to fuel targeting for digital media solutions that empower retailers and brands to find and engage with their shoppers during their most receptive moments. In these moments when shoppers are most open to purchase influence, Advantage Media delivers the right message at the right time through a variety of programmatic, real-time media and earned media channels.
“To win with media today, brands must consider behavioral, intent and location data to drive their media investments,” says Gary Colen, General Manager of Digital at Advantage Solutions. “MomentAware™ extends reach for our clients, outside the walls of the store, where Advantage Solutions has a strong presence, offering media solutions that uniquely define shoppers and predict their behavior.”
Shopper insights derived from MomentAwareTM power media solutions that deliver messages to shoppers when they are most open to and willing to engage. By unifying location, contextual and temporal relevance MomentAwareTM delivers engagement that drives ROI.
Today’s shopper is always connected, creating extensive data on purchase history, intent and lifestyle along with real-time, precise location and store visitation. Until now, this total package of data and insight hadn’t been unlocked. Advantage Media created a holistic approach to leveraging unique moments that drive shopper behaviors and improve outcomes for CPG brands and retailers.
About Advantage Media
Born in retail, with experience across the top 20 US retailers, Advantage Media raises the bar for shopper marketing through its MomentAware™ DMP (Data Management Platform). MomentAware combines real-time and historical shopper location, activity and environmental data with past purchase, behavioral and demographic data to predict ‘receptive moments’. In these moments, shoppers are most open to purchase influence. Media powered by MomentAware engages shoppers precisely when, where, and how they are most receptive. Advantage Media changes the game for retailers and CPG brands by surrounding shoppers throughout their unique paths-to-purchase in order to drive engagement, purchases, loyalty and ROI.
About Advantage Solutions
Founded in 1987, Advantage Solutions is North America’s leading provider of sales and marketing solutions. Advantage’s customized solutions include headquarter sales, business intelligence, retail merchandising, category management, shopper insights, and marketing services for the grocery, drugstore, club, convenience, natural/specialty, consumer electronics, home center, apparel, and pet channels. Advantage also builds solutions in the foodservice, technology, automotive, travel, entertainment, education, and healthcare sectors. Headquartered in Irvine, Calif., Advantage has more than 50,000 associates and offices throughout the United States, Canada, and Europe. For additional information, visit advantagesolutions.net
Source: Advantage Media
