Friesland, Wisconsin — Alsum Farms & Produce Inc. will introduce a 3 lb. Gourmet Potato Pouch Pack at the PMA Fresh Summit on October 15 and 16, 2016 in Orlando. Stop by the Alsum Farms & Produce Booth# 1429 at Fresh Summit to see firsthand and sample the newest products to the Alsum specialty potato line.
Available year-round, Alsum Farms & Produce Gourmet Potato Pouch Pack provides a convenient grab-n-go concept for busy shoppers, helps extend product shelf life and prevents contamination from consumer handling. In addition, the high-graphic pouch will allow consumers to spot the potatoes from a distance and features a viewing window for consumers to see the potatoes. The pouch offers better merchandising for retailers as the pouch sits upright on the shelf. The Alsum Gourmet Potato Pouch Pack is the perfect nutritious side dish to complement any meal.
The 3 lb. Gourmet Gold B-Size Potato Pouch is available now at select retail grocers alongside Alsum Farms & Produce full-line of conventional, organic and specialty potato offerings. The 24 oz. Gourmet Blend Petite Potatoes Pouch and the 24 oz. Gourmet Blend Fingerling Potatoes Pouch will roll out later this fall as a part of the Alsum specialty potato offerings.
The pouches feature on the front an on-trend prepared potato recipe to inspire new ways to enjoy potatoes and on the back capitalizes on the trust and expertise of farmer, Larry Alsum.
According to Potatoes USA, total fresh potato sales were up 2.2% in the quarter ending July 2, while volume of fresh potatoes sold at retail declined 2.4%. Varieties showing increases at retail included gold potatoes, up 11%, and fingerlings, up 15.7%
“Potatoes USA market trends data shows consumer interest in varietals, particularly for fingerlings and petite varieties, is strong. The convenient grab-n-go 24 oz. and 3 lb. Alsum Gourmet Potato Pouch Packs brings fresh petite and fingerling potatoes to the time-starved consumer and on-the-go millennial shoppers,” says Heidi Alsum-Randall, National Sales and Marketing Manager of Alsum Farms & Produce. “Our goal is to continuously innovate and meet consumer trends. One of those trends is providing the right-sized packaging for smaller families who seek increased variety and value with just the right amount of fresh potatoes for a quick, easy to prepare nutritious and flavorful potato side dish.”
For more than four decades, Alsum Farms & Produce has been a leading grower, packer and shipper of locally grown potatoes, onions and provider of fresh, quality produce.
To learn more about Alsum Farms & Produce, its full-line of products or to request a sample, visit www.alsum.com.
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About Alsum Farms & Produce
Alsum Farms & Produce, Inc., is a grower, packer and shipper of potatoes, re-packer of onions and a wholesale distributor of a full line of fresh fruits and vegetables.
Source: Alsum Farms & Produce
