DALLAS – With the largest Produce Marketing Association (PMA) Exposition – Fresh Summit – on the horizon, Avocados From Mexico (AFM), the No. 1 selling avocado in the U.S., puts the final touches on their booth displays incorporating innovation and forward-?thinking in an effort to reach a new generation of avocado lovers.
Kicking off on Oct. 14, PMA runs through Oct. 16 in Orland, Fl. and is an industry leader event, showcasing the best of the best within the industry. During the event, retailers will be able to learn about partnership opportunities to drive business while getting a sneak peek at new seasonal programs. Attendees will also be able to interact with industry leaders to gain insights in to best practices designed with shoppers top of mind and participate in thought partnership to boost usage idea sharing.
“As the category leader, our goal is to lead trade excellence by providing best-?in-?class tools for the shopper experience to drive consideration throughout the entire path to purchase cycle,” said Alvaro Luque, President of Avocados From Mexico. “We’re forcasting strong volume and have created robust marketing efforts that extend the full 12 months of the year.”
For the second year in a row, AFM plans to lead trade excellence through two key focus areas: digital interactivity and a brand showcase. AFM’s expanded, two-?story booth layout will showcase a comprehensive line-?up of merchandising innovations and category building programs. Attendees will get an exclusive preview of a first-?of-?its kind digital avocado experience known as the “Avo-?Matic” and, for the first time on the show floor, experience a Brand and Innovation Showcase featuring best-?in-?class tools, new seasonal programs, farmers market inspired sets and secondary solutions like refridgerated egg cases to hold avocados.
The Avo-?Matic is AFM’s digital kitchen of the future. A first-?of-?its-?kind experience that pairs personalization and customization to capture a brand new audience of avocado lovers. The Avo-?Matic is yet another display of AFM’s innovation in the produce category. The connected food experience puts the consumer in the drivers seat with a flavorful avocado menu that changes to the time of day highlighting avo-?inspired recipe suggestions for any meal. In addition, the Avo-?Matic includes a social component encouraging attendees to share their avo-?expereince and recipes. The Avo-?Matic will not only be shared for the first time at PMA, it will be traveling and featured at a number of high-?profile events in 2017 geared to generate major buzz around the unique program.
For the first time on the PMA show floor, AFM will host their 2nd annual brand showcase. The second floor of the booth will be dedicated to showcasing all of the AFM shopper marketing programs in a “one-?stop-?shop.” Retail partners will have the opportunity to learn more about store level shopper programs that leverage the most promotable time periods through campaigns designed for football season, the Big Game, Cinco de Mayo and more. And attendees will get a sneak peek at the national “Fanwich Fanatics” promotion that will be returing to center stage during the most important tournament in the college basketball season.
With a number of program details and innovation to be shared by the industry leader, AFM has set the bar high when it comes to showcasing their forward-?thinking at this year’s PMA Fresh Summit Exposition. “The two-?story booth decked out in all AFM has to offer the marketplace gives our team a unique opportunity to discuss programming that will meet customer needs for increasing avocado sales and consumption all year long,” said Maggie Bezart Hall, VP of Retail and Promotion. “Over 800 sq. ft. of space has been dedicated on the show floor to facilitate knowledge sharing and partnership within the category.”
Attendees can learn more about all of AFM’s initiatives and fresh thinking at booth #2113 during PMA’s Fresh Summit Exposition and online at AvocadosFromMexico.com.
About Avocados From Mexico
Avocados From Mexico (AFM) is a wholly-?owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Mexican Avocado Producers & Packers (APEAM A.C.) have combined resources to fund and manage AFM, with the intent to provide a focused, highly-? effective and efficient marketing program in the United States. AFM is headquartered in Irving, TX.
Source: Avocados From Mexico
