IRWINDALE, Calif. — With year over year growth of Chopped Salad Kits at 52 percent and 10 percent on Organic Packaged Salads1, it is clear that the consumer demand for fresh organic products is exploding. Ready Pac Foods is delivering on this trend and announced the launch of new Organic Chopped Salad Kits – the first of its kind on the market – creating a new segment within the category.
"The difference at Ready Pac Foods is our ability to continue to innovate after a long history of firsts," said Tristan Simpson, Chief Marketing Officer, Ready Pac Foods. "Our culinary team is the best in the industry and we are proud of their work in providing these restaurant-inspired, convenient new salads."
Available in Caesar, Zesty Greek, Kickin' Southwest and Sweet Kale, the chef favorite salad line-up delivers an artfully prepared mix of organic greens, vegetables, cheeses, nuts, seeds and crowd-pleasing dressings at an affordable price. Whether you are craving a simple Caesar salad to complement a family dinner, or looking to spice things up for lunch with a Kickin' Southwest salad, the Organic Chopped Salad Kits combine flavor and texture in one complete package. Each Salad Kit can be used as side dish or a complete meal with the addition of your favorite protein.
Varieties of Ready Pac Foods Organic Chopped Salad Kits include:
- Caesar: Organic Chopped Romaine and Radicchio, Organic Pita Squares, Organic Parmesan Hard Grating Cheese and Organic Caesar Vinaigrette
- Zesty Greek: Organic Escarole, Endive, Romaine, Radicchio and Carrots, Organic Feta Cheese Crumbles, Organic Herb-seasoned Flatbread Strips and Organic Greek-inspired Vinaigrette
- Kickin' Southwest: Organic Romaine, Green Cabbage, Red Cabbage and Carrots, Organic Tortilla Strips, Monterey Jack Cheese and Organic Southwest Ranch Dressing
- Sweet Kale: Organic Kale, Red Cabbage, Carrots and Radicchio, Organic Cranberries, Organic Sunflower Kernels and Organic Lite Lemon Poppy Seed Dressing
With a suggested retail price of $4.99, Ready Pac Foods' Organic Chopped Salad Kits are available at all Southern California Safeway stores and will be hitting the shelves at Target stores nationwide later this summer.
ABOUT READY PAC FOODS:
Southern California-based Ready Pac Foods has been giving people the freedom to eat healthier for more than 45 years as a premier producer of convenience fresh foods and fresh cut produce. With processing facilities throughout the United States, Ready Pac Foods manufactures a complete range of products featuring fresh produce and protein under the company's Bistro®, Ready Snax®, Cool Cuts® and elev?te™ brands. Offerings include fresh-cut salads, fruits, vegetables, snacking and complete meals distributed where consumers buy groceries and in restaurant chains across North America. For more information, visit www.readypac.com.
Alan Hilowitz
Ready Pac Foods, Inc.
Newsroom@readypac.com
+1.626.678.2222
(1) Source: Nielsen Xaoc 52 weeks 2/13/2016
Source: Ready Pac Foods
