San Francisco, CA – Fresh Solutions Network (FSN) announces its celebration of summer promotions for each month of the season, with Side Delights® June “Meet Your New Flame,” July’s “Star Spangled Steamables” and August’s “Grill ? Potatoes ?.”
“Our summer in-store promotions will inspire shoppers’ menu creativity, while providing easy to prepare/easy cleanup recipes for relaxing, warm-weather evenings,” said Kathleen Triou, President and CEO of Fresh Solutions Network.
June’s shopping lists are all about the grilling menu for outdoor events, and with that in mind, Fresh Solutions Network is launching the summer season with “Meet Your New Flame” Side Delights® promotion. The in-store merchandiser display and coordinating point-of-purchase signage will get shoppers excited about outdoor party plans and healthy, colorful, easy to prepare & cook, grilled potato recipes delivered via labeled QR code.
Independence Day is the perfect time for Side Delights® Steamables potato celebration medley containing red, white and blue spuds. Shoppers will be inspired to impress their party guests with our Red, White and Blue Potato Salad recipe (via QR code) found on the themed in-store merchandiser displays and coordinating point-of-purchase signage.
Potato sales in August will be hotter than ever as shoppers are still craving meals grilled on the BBQ. Side Delights® “Grill ? Potatoes ?” in-store promotional merchandisers and point-of-purchase signs remind shoppers of the convenience and versatility of potatoes on the grill. A QR code takes shoppers straight to a Grilled Potato Plank recipe, the perfect compliment to grilled meats.
Potatoes are always in season with Side Delights® fresh potatoes. Research proves that when potatoes are merchandised in secondary displays outside the produce department, overall potato category sales increase by nearly 16 percent, featured item sales increase by 78 percent, and the total basket ring is two percent higher. *
Fresh Solutions Network supports retail sales with visual advertisements of prepared potato dishes. These mouth-watering visuals give shoppers an idea for dinner tonight, thus increasing the likelihood that they will fill their shopping carts with the recipe’s other ingredients increasing the total shopping basket value.
*Source: Neilson Perishables Group FreshFacts® and Retailer Loyalty Card Data, 2011
About Fresh Solutions Network, LLC: Fresh Solutions Network is a group of family owned growers and shippers who choose to work together to make the potato and onion industry better for everyone. FSN helps fresh potato and onion buyers grow their categories, maximize category investment, and increase sales. FSN delivers category insights, collaborative innovation and customized assortment. Fresh Solutions Network, LLC partners are: Sterman Masser, Inc. (Masser Potato Farms and Keystone Potato Products in Sacramento and Hegins, PA), Michael Family Farms, Inc. (Urbana, OH), Basin Gold Cooperative, Inc. (Pasco, WA), Green Thumb Farms, Inc. (Fryeburg, ME), Red Isle Potato Growers, Ltd. (Prince Edward Island, Canada), NoKota Packers, Inc. (Buxton, ND), Sun-Glo of Idaho, Inc. (Sugar City, ID) and Mac Farms (Lake Wales, FL).
For more information, visit www.freshsolutionsnet.com, or visit www.SideDelights.com
Source: Fresh Solutions Network
