Dutch Growers Launch New Cut Flower Web Shop: G-Fresh

G-fresh is a novel internet platform for buying your cut flowers straight from Holland’s best growers, which has just been launched by a collective of leading Dutch producers. Florists and wholesalers can easily place their orders through the website – www.g-fresh.nl – and have their flowers delivered fresh immediately the next day.

The growers post their current products and prices on the website on the day before delivery, allowing customers to make their purchases with maximum transparency. The uncertainty regarding pricing that has traditionally been characteristic of buying your flowers from an auction is thereby avoided.

There are many other perks to the new system as well. If you order your flowers before 6 am for example, they are cut, sent to the logistics company, and subsequently shipped to the customer for arrival the next morning, all in the same day. The incredibly short distribution lines ensure the absolute freshest of flowers, as well as no unnecessary add-on costs. The easy-access internet portal also allows buyers to do their ordering at whatever time suits them.

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