Boulder, Colo. – On the heels of its recent rebrand announcement, Good Karma Foods, the leading maker of flaxseed-based milk alternatives, is expanding its brand offerings to include a line of cultured flaxmilk beverages. Good Karma’s probiotic drink is the first non-dairy drinkable “yogurt” to combine the benefits of probiotics, Omega-3’s and plant-based protein. The drinks, available in the yogurt section, feature four rich, creamy flavors: Blueberry, Good Greens and Pineapple, Plain, and Strawberry.
Each serving includes 1200 mg of Omega-3, 5g of plant-based protein, and is rich in calcium and vitamin D. These products are also free of lactose, soy, nuts, gluten and GMO’s.
Research is regularly published about the health benefits of probiotics, with gut health commonly referenced as “the key to human health” by scientists and key influencers alike.1 For example, according to a study released by National Institutes of Health (NIH), 70 million Americans suffer from digestive problems stemming from bad nutrition and consumption of additives and processed foods. Meanwhile, the same study reports that probiotic use is on the rise with a four-fold increase from 2007 to 2012.
The timing is ideal for non-dairy probiotic beverages: reports show that 73% of consumers are aware of probiotics and that there is a relationship between probiotics and digestive health.1 At the same time, the yogurt category continues to grow, with drinkable yogurts outpacing standard yogurt offerings by four times just in the past year. This dovetails with the explosion in non-dairy milk alternatives.
“Probiotics are similar to the tiny but mighty flaxseed in the sense that both can activate positive good in all of us. As a company, we’re inspired by small but meaningful acts of goodness, and our goal is to ‘create a little good karma’ with this new product,” said Doug Radi, CEO, Good Karma. “And, with growing consumer interest in plant-based foods and probiotics, we expect that a flaxmilk-based probiotic drinkable yogurt will be well received.”
Good Karma Dairy Free Probiotic is available at Whole Foods market, nationwide, and retails at $3.99 – $4.49 for a 32 oz bottle.
Good Karma Flaxmilk is currently available in conventional and natural food markets nationwide in five Flaxmilk flavors: Original, Vanilla, Unsweetened, Flaxmilk + Protein Vanilla and Flaxmilk + Protein. Good Karma Flaxmilk retails at $3.99 – $4.49 MSRP, depending on the flavor. For more information, please visit www.goodkarmafoods.com.
1 http://www.medicalnewstoday.com/articles/303484.php
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About Good Karma Foods
Boulder, Colorado-based Good Karma Foods was founded in 1996, and has become the leading manufacturer and marketer of flaxmilk in the U.S. The company is committed to producing nutrient-rich non-dairy beverage products, delivering health benefits in a wide variety of delicious and versatile offerings. The “Good Karma” name reflects brand’s inspiration for everything they do: a commitment to plant-based goodness, the power of tiny but mighty sources of nutrition, such as flaxseed… and a commitment to great taste for consumers seeking to do good for themselves and others, one small step at a time.
Source: Good Karma Foods
