Most of the trade visitors came from Germany (23%). Belgium was in second place (16%), with Italy in third place (12%). France was at number four (9%), the UK was in fifth place (7%) and Poland came sixth (4%). Denmark was in seventh place at 3%, with Sweden and the US both coming in eighth (2.5%). The other 21% came from the remaining countries. 14% of the trade visitors to Plantarium said that this was their first visit.
Position and company type
At Plantarium 2015, the trade visitors could be divided into owners (51%), employees (34%) and buyers (15%). The rise of 11% in the owners category is striking and came at the expense of the percentage of employees. The division into company type reveals the following picture:
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