Coral Gables, FL – Del Monte Fresh Produce N.A., Inc. (Del Monte) is hosting its fourth annual “Go Bananas! Halloween Costume Giveaway” in an effort to encourage healthy eating and living during the Halloween holiday and to promote Del Monte® premium bananas as alternatives to traditional Halloween treats. The sweepstakes will give consumers the chance to win a Del Monte branded banana costume to wear for their Halloween festivities.
The Go Bananas! promotion will randomly award a banana costume to 1,000 Del Monte social media fans who enter online at www.freshhalloween.com. To obtain an additional entry, users can submit a photo of themselves as a banana using the template provided on the website, a new feature for 2015.
“We have seen a tremendous amount of positive feedback from consumers and we are excited to bring the promotion back for another year,” said Dennis Christou, VP Marketing NA. “Consumers love dressing up as bananas and it is a great opportunity to reward our loyal fans while at the same time promoting healthy Halloween treats. We haven’t seen anyone turn down a Del Monte banana costume yet, or the chance to pose in one!”
The promotion will be supported throughout the U.S. and Canada with secondary banana stickers, point of sale material to liven up banana displays for Halloween, in-store life-sized banana photo opportunities, and through Del Monte’s social media platforms. The three week promotion will begin on September 9th, 2015 and end on September 30th, 2015 in order to guarantee delivery in time for Halloween.
For more information about Del Monte’s Go Bananas giveaway, please contact your local Del Monte Fresh Produce representative or visit us at www.freshhalloween.com.
About Del Monte Fresh Produce N.A., Inc.
Del Monte Fresh Produce N.A., Inc. is one of North America’s leading marketers and distributors of high-quality fresh and fresh-cut fruit and vegetables. Del Monte Fresh Produce N.A., Inc. markets its products in North America under the Del Monte® brand (as well as other brands), a symbol of product innovation, quality, freshness and reliability for over 120 years.
Source: Del Monte Fresh Produce N.A., Inc.
