What’s for dinner? Venture capitalists have been betting big that you’ll turn to one of a growing number of food delivery services for an answer. The on-demand services range from providing ingredients and recipes to delivering pre-cooked gourmet meals to your doorstep.
Recipe and ingredient subscription services Blue Apron and Hello Fresh have each landed $193 million in total investment capital; and an ever-growing list of similar companies also have been funded generously in the past three years. Add to the category services such GrubHub and Seamless, essentially logistics companies that deliver restaurant fare, and startups like Maple and Gobble, which have their own kitchens and operate solely in the home delivery space, and you have a hot and burgeoning industry that didn’t exist five years ago.
Even Uber and Amazon are getting in on the act: UberEATS is now delivering restaurant meals in less than ten minutes in four U.S. cities; Amazon promises one hour delivery of groceries and prepared meals in a handful of markets.
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