“We want to be the Chipotle of the flower-buying industry,” said Nathan Bliss, Co-founder of Zinnia.
Bliss explained that people usually buy flowers one of two ways in places like Omaha. There are relatively low-quality grocery store flowers (the Taco Bell of flowers) and there are overpriced online retailers (the Kobe Steakhouse of flowers).
“We want to be somewhere in the middle. We focus on high-quality arrangements at an affordable price, all while utilizing technology and social media to make ordering flowers focused on the customer experience,” said Bliss.
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