According to new research from Roy Morgan, the delicatessen market is heating up.
Aussies are buying more at delis than ever before. In the year up to the end of March, average national weekly spending at delis was $91 million, up from $73 million four years ago. That’s a 25% jump. But in the same time, the number of Aussies shopping at delis each week only went from 6.4 million to 6.7 million. That’s not quite a 5% bump. So people are spending more, but the market isn’t growing.
Coles [ASX:WES] and Woolworths [ASX:WOW] are fighting for market share. Between them, they’ve got most of the market. Woolworths has slightly more, at 43%. But Coles is catching up, with 36.7%. They’re followed by IGA (12.5%) and independent delis, such as gourmet stores, at 8.1%.
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