Meijer opens its doors Tuesday in Wisconsin and — in case you hadn't caught this — they are not a Wisconsin company. Not like Roundy's Inc., and Roundy's wants you to know.
The Milwaukee operator of the Pick 'n Save, Metro Market, Mariano's Fresh Market and Copps grocery chains has rolled out its newly revamped ad campaign ahead of Grand Rapids, Mich.-based Meijer's market debut. As promised, the Cramer-Krasselt advertising volley plays up Roundy's "Wisconsin-ness" — and not subtly.
Per one Pick 'n Save banner: "Our produce has deep roots in Wisconsin. Literally."
To read the rest of the story, please go to: Milwaukee Business Journal
