Bard Valley, Calif. – The Bard Valley Natural Delights Medjool Date Growers Association announces the release of their newest Power Up Sweepstakes and e-book, today, as part of a comprehensive marketing campaign to nurture its consumer relationships by providing healthy summer recipes, fitness and health tips, sweepstakes opportunities and a social media contest.
The e-book is supported by four of Natural Delights’ brand influencers and bloggers – Healthy. Happy. Life., Rabbit Food For My Bunny Teeth, Eating Bird Food and Sweet Simple Vegan – who provide recipes and fitness tips for consumers as a larger strategy to promote the benefits of Medjool dates as the perfect pre- and post-workout snack.
“The Power Up Sweepstakes and downloadable e-book allow us to continue to nurture the relationships that we’ve built with our consumers” said Dave Anderson, director of marketing for Natural Delights. “These efforts are part of a much larger strategy to offer each person a unique experience with the brand based on their individual needs, whether it be recipe ideas, nutrition information or background on Medjool dates and Bard Valley.”
Consumers who enter the Power Up Sweepstakes are eligible to win a Power Pack Prize Package, which includes a 16 oz. travel tumbler, reusable grocery bag, $2 coupon and 8 oz. tub of Natural Delights Medjool dates. Five winners are chosen each day through July 31.
Natural Delights is also hosting a #DatePasteChallenge on Instagram as a way to encourage consumers to use naturally sweet Medjool Date Paste instead of refined sugar throughout the day. Instagram users who post a photo of their favorite way to use Date Paste with the hashtag #DatePasteChallenge will have the chance to win one of five Power Pack Prize Packages as well.
Medjool dates are packed with sixteen essential vitamins and minerals and contain fifty percent more potassium (by weight) than bananas, making them an excellent pre- and post-workout snack. They are also full of fiber and natural sugars, which combine to create long-lasting energy throughout the day.
For more information about Natural Delights, visit www.naturaldelights.com or follow them on Facebook, Twitter, Instagram and Pinterest.
About Bard Valley Natural Delights™ Medjool Dates
Caramel-like Natural Delights Medjool Dates are considered the best-tasting, most luscious dates in the world. In addition to being a good source of fiber, they contain no added sugar, are high in antioxidants and contain important vitamins and minerals, including Potassium, Copper, Magnesium, Vitamin B6, Niacin, Calcium and Iron. The Bard Valley Medjool Date Growers Association (BVMDGA), a consortium of family growers in the southwest, is responsible for more than 70 percent of the Medjool dates grown in the United States. Thanks to their efforts, Natural Delights is the top Medjool date brand in the country. For information and high-res art, including recipes, serving suggestions and nutritional information, go to www.naturaldelights.com
Source: Bard Valley Natural Delights™ Medjool Dates
