How PSG’s Mexican Presence Strengthens Berry Innovation and Commercialization

For Plant Sciences Genetics (PSG), Mexico is much more than another nursery or production region. Through its dedicated Mexican affiliates, Latin Berry Plants (PSGs nursery and propagation arm) and Latin Berry Licensing (PSG’s R&D and variety licensing arm in Mexico), PSG has built regional capabilities to support every stage of varietal development and commercialization, plant propagation and distribution, research trials and agronomy, as well as grower relationships and market adoption.

Mexico fuels a vast portion of the berry market. Together, as Latin Berry Group, the two companies give PSG an advantage in developing and commercializing berry genetics in some of the most critical berry producing regions feeding the North American market. We think your readers would like to know why and how that regional expertise helped make Rejoice™ and the rest of PSG’s berry platforms possible.

Making Year-Round Blackberries a Reality in Mexico

Like many berries, blackberries accumulating the chill hours necessary to fruit properly is a big challenge in Mexico. One of the many benefits of the Rejoice blackberry platform is that it does not require any chill hours, making it extremely adaptable to various climates, altitudes, and planting dates.

Rejoice genetics have been tested by Latin Berry Licensing in various regions of Central Mexico and Baja, where the team works directly with growers and commercial partners to give PSG firsthand insight into how new varieties perform under local conditions. Those findings inform varietal development and identify promising production opportunities, ensuring new genetics can address real-world needs. This work led to proving Rejoice blackberries produce in the first year and grow year-round throughout Central Mexico and Baja, creating a unique value proposition for the Mexican blackberry producer.

Beyond blackberries, Latin Berry Group supports the Mexican berry industry in the same capacities. With nearly 10 years operating in Mexico, Latin Berry Group is the distribution affiliate for all Plant Sciences Genetics varieties, including strawberries, raspberries and blueberries as well.

Changing the Category With Consistency

Taking a successful variety beyond the trial stage requires infrastructure, and Latin Berry Group provides it. Its propagation and licensing operations help PSG introduce plant material, support growers, manage commercial relationships and bring new varieties to market more effectively. This local expertise supports efficient breeding decisions with field performance and creates a clearer, stronger path to adoption.

The performance of Rejoice blackberries in multiple Mexican growing regions proves the value of its adaptability and instill confidence with licensees. The traits of Rejoice blackberries, along with established regional relationships and commercial capabilities, are bringing a more consistent, high-quality blackberry supply to marketers and retailers. With PSG’s genetics and Latin Berry Group’s roots in Mexico, the best is yet to come

About Plant Sciences Genetics

Plant Sciences Genetics® (PSG) is a global berry-breeding company focused on developing high-performance varieties for growers while preserving exceptional flavor and fruit quality for consumers. For more than four decades, PSG has advanced berry genetics through scientific rigor, long-term stewardship and a commitment to strengthening the global berry category.