Ottawa – Growing the market through execution and delivery takes more than a buyer, distributor, merchandiser, chef and consumer. On Thursday, April 16th, the CPMA will gather leaders from North American foodservice and retail for a talk show style panel to discuss how supply chain collaboration is key to growing the market.
Join us for this panel discussion, moderated by Reggie Griffin, Former Sr. VP at Kroeger in the U.S., focusing on how both in Canada and the U.S the entire supply chain must work together to grow the market.
“These panels are excellent for pinpointing key issues that affect the industry and discussing potential solutions from various perspectives. We are pleased to have leaders from both the retail and foodservice industries debate and discuss how we can continue to collaborate to grow the market. Without collaboration through the entire supply chain we only limit ourselves and hinder our ability to increase both sales and consumption,” said Ron Lemaire, President, CPMA.
Our 2015 panelists are:
* Teri Miller, Category Manager of Produce, Food Lion
* Pierre Dandoy, VP Operations, QC Market, Loblaw
* Pat Pessotto, VP Merchandising, Longo’s
* Oleen Smethurst, AGMM Produce, Costco Wholesale Canada
* Rich Dachman, VP Produce, Sysco
* André Gagné, Metro Ontario Inc.
This session will provide relevant information to all delegates, including a group of Montreal area retail produce managers who will be joining CPMA for lunch. Also don’t miss the exciting details from CPMA as we welcome our new Half Your Plate ambassador, Chef Michael Smith. Please note: Media must register for a media pass by contacting vsherry@cpma.ca.
About the Canadian Produce Marketing Association
Based in Ottawa, Ontario, the Canadian Produce Marketing Association (CPMA) is a not-for-profit organization representing companies that are active in the marketing of fresh fruits and vegetables in Canada from the farm gate to the dinner plate. CPMA members include major grower/shippers/packers/marketer, importer/exporters, transportation, brokers, distributor/wholesalers, retailers, fresh cuts and foodservice distributors/operators, processor integrating all segments of the fresh produce industry. CPMA is proud to represent over 800 international and Canadian members who are responsible for 90% of the fresh fruit and vegetable sales in Canada. CPMA is funded by the industry through voluntary membership and various services, activities and sponsorship programs. For more information about CPMA, please visit www.cpma.ca.
Source: Canadian Produce Marketing Association
