Old Trapper Beef Jerky Renews Partnership with CBS Sports 

Forest Grove, Ore. – Old Trapper, one of the nation’s leading providers of beef jerky has announced its continued partnership with CBS Sports for the 2026 season. As part of the sponsorship, Old Trapper will once again serve as the Presenting Sponsor of “Inside College Football” (ICF), airing Tuesday nights on CBS Sports Network.

Old Trapper will continue as Presenting Sponsor of Inside College Football (ICF) throughout 2026, maintaining the expanded partnership introduced last year. The sponsorship builds on the brand’s integration with the popular “What’s Your Beef?” segment, which airs Tuesdays during ICF, and includes prominent on-screen branding, social media polls and custom segment graphics designed to engage fans across multiple platforms.

In addition to the ICF partnership, Old Trapper’s ongoing collaboration with CBS Sports includes presenting sponsorships of live prime and late college football games, featuring Player of the Game segments and in-game sponsor graphics, as well as live college basketball coverage, featuring branded billboards and Player of the Game highlights during select matchups. 

“We’re proud to continue our relationship with CBS Sports and our Presenting Sponsorship of Inside College Football,” said Robert Leary, Chief Marketing Officer of Old Trapper. “College football brings an unmatched level of excitement and loyalty each year, and this partnership gives us a meaningful way to be part of fans’ weekly viewing experience. Through our continued presence on ICF, we can connect with viewers who share our enthusiasm for the game—and for great beef jerky.” 

About Old Trapper Smoked Products

Old Trapper Smoked Products has produced its signature line of authentic handmade beef jerky from its headquarters in Forest Grove, Oregon since 1969. That 55+ years of experience, complemented by continued investments in state-of-the-art processes, result in top-quality products that are distributed nationwide. A family-run business, Old Trapper has been recognized as Category Captain by Convenience Store News, and offers a full line of high-quality, naturally smoked meat snacks using only the best lean strips of beef, the freshest seasoning ingredients and real wood-fired smoke.