Once Upon a Farm Expands Kids Portfolio With Organic Electrolyte Pouches
October 16, 2026 | 3 min to read
Berkeley, CA – Once Upon a Farm PBC, the mission-driven brand known for bringing organic, farm-fresh snacks and meals to families, is expanding its refrigerated pouch portfolio with the launch of Electrolyte Blends, bringing organic hydration to the busy, active stretch of childhood when kids need it most. With the brand’s continued focus on growing its portfolio from babies to big kids and meeting children’s evolving nutritional needs at every stage, Once Upon a Farm’s newest Electrolyte Blends grow with kids into their most active years.
Drinking fluids is a direct way to meet immediate hydration needs while water-rich foods offer a more gradual, complementary source that also delivers vitamins, fiber, and natural electrolytes that fluids alone don’t provide. Once Upon a Farm’s organic Electrolyte Blends were built around this idea: using real food to support hydration and nutrition, rather than treating them as separate goals.
Once Upon a Farm’s organic Electrolyte Blends are crafted with real food and ingredients that naturally provide electrolytes: juicy fruits and veggies, coconut water, and sea salt. Designed to help support daily hydration and electrolyte balance, these refreshing fruit & veggie purée pouches are available in three tasty kid-approved flavor combinations, including 4oz single-serve pouches and a four-pack offering.
Flavors include:
“As a parent of three older kids, I’ve seen firsthand the importance that electrolytes play in kids’ busy lifestyles during the school year, yet many kid-specific options miss the mark on providing key nutrients that children need during this stage of life,” said Cassandra Curtis, Co-founder and Chief Innovation Officer at Once Upon a Farm. “Our new Electrolyte Blends fill that gap to meet the needs of school-age kids, providing them with a replenishing snack designed to fit into everyday routines.”
Nearly 50% of parents in the U.S. are looking for electrolytes when buying products for kids between the ages of 6-12, according to SPINS, 2024 Kids’ Beverage Attributes Survey. “I often talk with young athletes and their parents about ways to support hydration from sources beyond drinks,” said Taylor Morrison, Pediatric Sports Dietitian and Once Upon a Farm Expert. “While young active kids don’t need all the electrolytes that we see collegiate or professional athletes need, it is still important that they stay hydrated and get key electrolytes to feel and play their best. Once Upon a Farm’s Electrolyte Blends have ingredients specifically chosen for their natural electrolytes, which make them even more helpful for active young children and athletes. And they do it in a way where kids will love the taste, and parents can feel good about the ingredients.”
Once Upon a Farm products are organic, non-GMO, contain no added sugar and are free from artificial flavors and colors – just simple, real, nutritious food kids ask for and parents trust.
About Once Upon a Farm
Once Upon a Farm, PBC is redefining the organic kids’ food category and shaping the future of food. Guided by its mission to drive systemic improvement in childhood nutrition for a happier, healthier, more equitable world, the Company offers a portfolio of crave-worthy snacks and meals designed for children from babies through big kids. Once Upon a Farm products are organic, non-GMO, contain no added sugar and are free from artificial flavors and colors – just simple, real, nutritious food kids ask for and parents trust.
Once Upon a Farm’ produce’s Smoothies with Protein & Probiotics are sold in the dairy or produce aisles at select retailers. Once Upon a Farm products are available nationwide at retailers such as Whole Foods Market, Target and Kroger as well as direct-to-consumer,