Honeybear to Recognize Produce Professionals As The Superheroes They Are in Orlando

ELGIN, Minn. — Honeybear® Brands is bringing a little extra power (and comic relief) to the Global Produce Show this fall with an interactive experience designed to put its distinctive apple varieties—and the produce professionals who sell them—center stage.

At Booth #2261 in Orlando, October 15–16, Honeybear would like to invite retail produce buyers to “Discover Your CORE Power” through a fun, interactive Produce Superhero experience. Attendees will answer a few questions and see their photo transformed into a personalized Honeybear-inspired superhero. The activation provides a playful way to showcase Honeybear’s portfolio of differentiated apple varieties, while acknowledging the superhero strength of produce professionals.

“Great produce programs need great products, but they also need personality, differentiation and a reason for shoppers to stop and take notice,” said Chuck Sinks, president and sales and marketing at Honeybear Brands. “Our Produce Superhero activation gives us a fun way to celebrate the people who make the produce department happen while putting some of our most exciting apple varieties in the spotlight.”

Honeybear will feature FIRST KISS®, Pazazz® and Honeymoon™ prominently at the show, giving retailers an opportunity to taste the varieties and explore how they can complement a strong apple assortment.

FIRST KISS® brings an early season sweet, crisp eating experience and a distinctive brand identity designed to create excitement around the apple category.

Pazazz®, an exclusive Honeybear variety, delivers the sweet-tart flavor profile and crunch that have made it a standout premium apple and a powerful option for retailers looking to differentiate their assortment and long lasting flavor through the summer months.

Honeymoon™ adds another dimension to the premium apple set with its butter gold color smooth skin, sweet flavor and satisfying crunch.

Beyond the varieties, Honeybear will showcase packaging, in-store marketing opportunities and retail programs designed to help retailers capture shopper attention and turn differentiated fruit into incremental sales.

As a grower, packer and marketer with growing and packing operations in multiple U.S. regions and year-round sourcing capabilities, Honeybear brings retailers a combination of variety, supply expertise and marketing support. The company works with retail partners to build programs that extend beyond simply putting fruit on the shelf.

“Our goal is always to make it easier for retailers to sell more fresh fruit,” said Chuck. “That means bringing the right varieties, the right packaging and the right marketing ideas together.

Discover Your CORE Power: Produce professionals can visit Honeybear Brands at Booth #2261 in Orlando to taste the latest Honeybear apples, explore new retail opportunities and discover their own Produce Superhero identity.

Honeybear® Brands — Bringing more power to the produce department.

About Honeybear Brands

Honeybear Brands is a multi-generational grower, marketer, and innovator of premium conventional and organic apples, pears, and cherries. With operations rooted in the world’s finest growing regions, Honeybear combines sustainable farming practices with state-of-the-art packing facilities strategically located across the U.S. to deliver fresher, faster, and packed-to-order fruit. A robust year-round import program further ensures consistent supply and exceptional quality for retail partners and consumers alike.

Honeybear Brands is a wholly owned subsidiary of Wescott Agri Products.