Bitchin’ Sauce Brings Three Totally Nuts! Flavors to Costco in Club-Exclusive Tubs

CARLSBAD, Calif. — Bitchin’ Sauce has brought three flavors from its Totally Nuts! line to Costco in 24oz tubs, plus a two-pack of 15oz Smoky Chipotle Bean Dip. All four are exclusive to the club retailer.

These flavors are not new to shoppers. Totally Nuts! and Bitchin’ Bean Dip launched at a national conventional retailer earlier this year, and quickly became four of the category’s five most-repurchased new items. The larger pack sizes came directly out of that momentum, and out of customer demand: shoppers kept asking for a tub that would last longer than a few days.

Almonds lead the ingredients list in the brand’s new Totally Nuts! line, and do the heavy lifting in every tub. They’re behind the nutrition, the thick, rich texture, and the reason the brand calls this its most Bitchin’ lineup to date.

Pickled Pepper has the bright, briny banana pepper tang with a slow build of heat. Smokeshow is deep and smoky, with a little bite behind it. Creamy Jalapeño brings fresh green chile heat, smoothed out by the almond base. All three are made with the same simple, clean ingredients that go into every tub of Bitchin’ Sauce.

Smoky Chipotle is a bean dip reimagined for the refrigerated aisle. Fresh, clean-label, and unlike the traditional shelf-stable can, it has given the bean dip category a second life and become a top seller in the category. At Costco, it is sold as a two-pack of 15oz tubs, 30 ounces in all, sized for the households that were already buying two at a time.

Where to Find It

• 24oz Pickled Pepper and 24oz Smokeshow: Costco Los Angeles Roadshows, running now through October.
• 24oz Creamy Jalapeño: available now at Costco in the San Diego (Southwest) and Los Angeles regions as an in-line item.
• Smoky Chipotle Bean Dip, two-pack of 15oz tubs: Costco Los Angeles Roadshows and in the Midwest inline, both beginning the week of September 28 and running through October.

“Our customers asked for a bigger tub, so we made one,” said Starr Edwards, Founder and CEO at Bitchin’ Sauce. “The Totally Nuts! flavors have quickly become favorites, and people keep telling us the regular size isn’t lasting them the week! Our 24oz Chipotle has been a longstanding favorite at Costco, so it made sense to go big with them first. And don’t sleep on the Bean Dip. It’s a shelf show-stopper and loaded with fiber!”

About Bitchin’ Sauce

Born from a mom’s heart and perfected at San Diego farmers markets, Bitchin’ Sauce is more than a dip, it’s a revolution in snacking. Made with simple, high-quality ingredients, our clean, healthy sauces and snacks have a flavor for every taste bud. From our family to your table, we’re still serving up the bold, pioneering product that started it all, now in retail stores across the nation.

Media Contact
Sara Hale, Director of Communications
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