Penske Logistics and Cimcorp Set New Standard in Bakery Supply Chain Efficiency

ALPHARETTA, Ga. – Cimcorp, a pioneer in robotic handling solutions, announces the successful go-live of its advanced bakery order fulfillment solution for leading third-party logistics (3PL) provider Penske Logistics.

This collaboration marks a pivotal shift from traditional manual operations to a data-driven, highly automated distribution model. The solution is already delivering immediate results, including 100% order accuracy, enhanced operational safety, and faster, more reliable service for Penske’s bakery customers.

Prior to this collaboration, Penske’s bakery distribution operation relied entirely on manual handling. Bread trays were unloaded, stored, and selected by hand, with stacks exceeding seven feet in height. This process presented significant ergonomic challenges and safety risks related to overhead picking, while increasing the potential for order inaccuracies.

Cimcorp’s solution integrates its MultiPick technology and intelligent Warehouse Control System (WCS) to optimize the flow of fresh bread and buns through the distribution process. Buffer storage and order picking are combined into one seamless operation to meet high processing volumes while ensuring consistent performance and precision.

Now, all orders are selected at the tray level and assembled by Cimcorp’s solution, securing immediate benefits:

• 100% Order Accuracy: Automation has eliminated picking errors, ensuring dependable fulfillment for the customer.
• Enhanced Ergonomics: The elimination of manual overhead picking has significantly improved workplace safety for all on-site associates.
• Labor Optimization: Automating repetitive tasks has reduced labor requirements by 50%, allowing for more strategic resource allocation.
• Accelerated Order Fulfillment: Faster processing supports fresher deliveries and extended shelf life for bakery products.
• Growth Potential: Cimcorp’s modular system design scales with demand peaks and long-term business growth.
• Data-Driven Intelligence: Real-time system insights support continuous supply chain optimization.

“Automated systems like this one help Penske accelerate supply chain performance for its customers as these systems augment the capabilities of our highly trained workforce,” said Steve Chambers, Penske Logistics Vice President of Operations, Distribution Center Management.

“By implementing this system, we expect to see increased throughput efficiency and order picking accuracy as well as safety benefits from eliminating the manual handling of tray stacks.”

Penske selected Cimcorp as its automation vendor based on the company’s extensive longevity and proven technology tailored for high-volume bakery operations. The collaboration is built on a shared commitment to superior service, long-term cost savings, and scalable growth.

“Cimcorp’s experience and data-driven approach directly support our goal of continuously strengthening our customers’ supply chains,” Chambers continued.

Adam Gurga, Director of Sales, Cimcorp North America, said, “This project reflects Penske’s forward-thinking approach to logistics, prioritizing employee safety while continuously investing in technology to drive customer success. Together, we’ve raised the bar for bakery distribution with automation that improves performance today and supports growth tomorrow.”

To learn more about Cimcorp’s end-to-end automated bakery solutions, visit Cimcorp’s bakery order fulfillment page.

About Penske Logistics

Penske Logistics is a Penske Transportation Solutions company headquartered in Reading, Pennsylvania. The company is a leading provider of innovative supply chain and logistics solutions.

Penske offers solutions including dedicated transportation, distribution center management, 4PL and lead logistics, transportation management, freight brokerage, and a comprehensive array of technologies to keep the world moving forward.

About Cimcorp

Cimcorp Group has been simplifying material flows since 1975. As a global system integrator, Cimcorp improves its customers’ profitability by offering unique solutions for automation that run with easy-to-use software and are backed by lifetime services that ensure success for customers in grocery retail and the tire industry. Cimcorp’s solutions are helping customers succeed in their markets, today and tomorrow. Backed by a worldwide network of offices and partners, and as a member of Murata Machinery Ltd., one of the world’s largest logistics automation suppliers – Cimcorp offers local support globally.