Verde Farms Named Official Beef Partner of the Oklahoma Wildcatters

Burlington, MA — Verde Farms, a pioneer in the better-for-you beef industry and the No. 1 organic beef brand nationwide, entered the arena as the Official Beef Partner of the Oklahoma Wildcatters, marking the company’s first professional sports partnership.

As the Official Beef Partner, Verde will engage fans throughout the 2026 PBR Teams season through game-day activations, exclusive rider content and community experiences. The partnership will debut during Wildcatter Days in Oklahoma City before expanding to additional marquee events throughout the season.

“Growing up on my family’s farm in Colorado, I learned firsthand the values of hard work, stewardship and raising animals the right way,” said Brad Johnson, CEO of Verde Farms. “That’s why this partnership feels so authentic. It brings together two organizations rooted in ranching traditions, giving us the chance to connect with fans who understand and appreciate where great beef comes from.”

As part of the partnership, Verde will receive exclusive beef category rights while participating in fan activations throughout the season.

The collaboration includes:

• Wildcatter Days activation in Oklahoma City (July 31 – Aug. 2), including an athlete tailgate experience
• Season-long co-branded digital content featuring Wildcatters riders
• On-site branding and hospitality at Wildcatters events, including the Oklahoma State Fair Showdown

“Verde Farms is a natural fit for the Wildcatters because our organizations share an authentic connection to agriculture, ranching and the values that define Oklahoma,” said Brandon Bates, CEO of the Oklahoma Wildcatters. “This partnership goes well beyond placing a logo at an event. Verde is creating meaningful experiences for our fans, riders and partners while bringing a premium product to Wildcatter Days and our events throughout the season. We are proud to welcome Verde Farms to the Wildcatters family as our Official Beef Partner.”

PBR Teams has emerged as one of the fastest-growing properties in professional sports, bringing a team-based format to bull riding and attracting millions of viewers across national broadcasts. The Oklahoma Wildcatters are among the league’s fastest-growing franchises, making the partnership a natural fit for Verde’s first step into professional sports.

The partnership officially begins with Wildcatter Days in Oklahoma City and will continue throughout the 2026 PBR Teams season.