Photo Credit: True Story Foods

New organic and antibiotic-free sliced deli meats bring the brand’s popular sweet-and-savory flavor profile to more than 700 stores nationwide

FAIRFIELD, CA True Story Foods, a family-run producer of all-natural, humanely raised meats, will debut two new premium sliced deli offerings: Organic Wildflower Honey Roasted Turkey Breast and antibiotic-free Wildflower Honey Roasted Turkey Breast. Through expanded partnerships with Harris Teeter and Sprouts Farmers Market, the new products will reach more than 700 grocery stores nationwide this month. The organic turkey will be available in all 265 Harris Teeter locations across the East Coast, while the antibiotic-free turkey will launch in approximately 480 Sprouts stores across the country. The roll-out reflects growing consumer demand for premium deli meats and True Story Foods’ continued retail growth.

The new roasted turkey offerings build on the success of True Story Foods’ Uncured Wildflower Honey & Maple Ham, which has resonated with consumers seeking elevated flavor profiles and clean-label ingredients. Made from whole turkey breasts rubbed with real wildflower honey and slow roasted to lock in flavor and juiciness, the new products deliver a subtle sweetness that appeals to both kids and adults, making them an ideal choice for sandwiches, lunchboxes and everyday meals.

“The best deli products are the ones that everyone in the household reaches for,” said Colin Harter, co-founder and EVP of Sales & Marketing at True Story Foods. “We developed these honey roasted turkey products to deliver broad appeal, from lunchboxes to family sandwiches, without sacrificing the flavor and thoughtful ingredients that matter to today’s shoppers.”

For more information about True Story Foods and its full portfolio of organic and humanely raised meats, visit www.truestoryfoods.com.

ABOUT TRUE STORY FOODS
Founded in 2011, True Story Foods is a family-owned company crafting clean, humanely-raised meats. Based in Fairfield, CA, it works with a network of family farmers and ranchers to produce all-natural, organic, and antibiotic-free deli meats, hot dogs, sausages, bacon, and fresh pork.

Committed to a clean ingredient promise, True Story products are made without added nitrites or nitrates, artificial colors or flavors, preservatives, gums, or stabilizers. All hogs are raised on a vegetarian diet and provided Room to Roam®, in compliance with California’s Proposition 12.