Old Wisconsin Introduces New Lower Price Point for Smoke Stack Snack Products

Beloved protein-packed snacks become more accessible as consumers navigate today’s challenging economy

SHEBOYGAN, Wis. — Old Wisconsin®, the Wisconsin-based producer of premium, hardwood‑smoked sausages and meat snacks, is making it easier for fans of its Smoke Stacks brand products to satisfy their hunger and stock up on favorites. The brand announced a new, lower price point across its Old Wisconsin® Smoke Stacks varieties—aimed at reaching value-conscious consumers and reinforcing its commitment to delivering convenient, high‑quality protein options that fit today’s real‑life budgets.

“Snack choices matter more than ever right now,” said Charlie Kuoni, Senior Brand Manager, Old Wisconsin. “As rising costs continue to impact households nationwide, people are looking for foods that are convenient, satisfying and affordable—without sacrificing flavor or protein. This move reflects Old Wisconsin’s broader mission to support our loyal fans while staying true to the craftsmanship and quality the brand is known for. We’re always listening to our fans and making sure Old Wisconsin Smoke Stacks stay within reach, even when budgets are tight.”

To make the brand even more accessible in today’s economy, all Old Wisconsin Smoke Stacks products will transition from a 2.5‑oz size to a streamlined 2‑oz offering, now available at a more affordable $3.49 price point, down from $4.49. The new size keeps the bold, smoky flavor and protein fans love, while delivering a perfectly portioned snack at a more approachable price point—ensuring Old Wisconsin remains an easy, go‑to choice for busy days, on‑the‑go moments and everyday fueling without compromise.

Featuring bold, smoky flavor and dependable protein paired with real Wisconsin cheese in a convenient meat-and-cheese format that is gluten-free, with zero trans-fat and no added MSG, Old Wisconsin Smoke Stacks have long been a staple for road trips, lunchboxes, workdays and post‑workout refueling. Available in Pepperoni & Cheddar (new), Turkey Sausage & Cheddar Cheese, Beef Sausage & Cheddar Cheese, and Beef Sausage & Jalapeno Cheese varieties, the new 2 oz-size products, offering 12g protein per serving, will be available at participating national retailers including Albertsons and independent C-stores nationwide, beginning August 1.

For details about Old Wisconsin brand products or for ordering information, call (800) 621-0868 or visit oldwisconsin.com.

About Old Wisconsin Sausage

Established in 1947 in Sheboygan, Wisconsin, Old Wisconsin Sausage has been crafting premium, hardwood-smoked sausages for over 75 years. Founded on rich German heritage, the company combines traditional methods—like real hardwood pit-smoking—with high-quality meats and spices to create authentic snack bites, snack sticks, and summer sausages. As a family-owned business, Old Wisconsin is dedicated to quality, passion, and the “stubborn” approach to making great-tasting sausage, delivering a true taste of Wisconsin to retailers nationwide.