That Flower Feeling Announces Consumer Activation and Volunteer Call
May 14, 2026 | 3 min to read
CARLSBAD, CA – That Flower Feeling will host a consumer activation on Saturday, May 30, 2026, at First Presbyterian Church, 401 Southeast 15th Avenue, Fort Lauderdale, Florida 33301, from 10:00 a.m. to 1:00 p.m., bringing its “Just Add Flowers” campaign directly into the community. The event is designed to encourage more Americans to see flowers as an easy, everyday form of self-care, home décor, and emotional well-being. The event will be sponsored by The Valley Springs.
As part of the activation, That Flower Feeling is seeking volunteers for two roles: an early morning shift to help bring flowers to the venue and assist with setup, and an on-site event shift during the activation from 10:00 a.m. to 1:00 p.m. Volunteers can sign up here.
That Flower Feeling’s national campaign is built around the idea that flowers are not just for holidays and milestones, but for everyday life. The campaign aims to create a cultural shift that encourages consumers across the United States to enjoy flowers more often.
Event Details
Location: Hosted in the parking lot of First Presbyterian Church,
401 Southeast 15th Avenue, Fort Lauderdale, Florida 33301
Date: Saturday, May 30, 2026
Time: 10:00 a.m. to 1:00 p.m.
Volunteer Sign-Up: https://docs.google.com/forms/d/e/1FAIpQLSeHABPzrs1-9R6mMTt_DazHpfuU6E9byVZwtJjZPls_fISCzw/viewform?usp=header
“This activation is a simple, joyful way to bring the That Flower Feeling mission into the local community,” said Vanessa Leite, Executive Director of That Flower Feeling. “We’re excited to invite Fort Lauderdale consumers and volunteers to experience firsthand how flowers can add beauty, ease, and a lift to everyday life.”
That Flower Feeling is a national, industry-funded 501(c)(6) marketing initiative founded by CalFlowers and supported by growers, importers, wholesalers, hardgoods suppliers, and retailers across the floral supply chain. Its mission is to increase U.S. floral consumption by positioning fresh flowers as an easy, accessible form of everyday self-care. Through its “Just Add Flowers” campaign and free marketing toolkit, That Flower Feeling provides turnkey creative assets and messaging that any floral business can use to drive demand and remind consumers they “don’t need a reason” to bring flowers home.
For more information or to become a contributor, visit thatflowerfeeling.org.