Arie van Vliet Appointed as New General Manager of Berg Hortimotive

Berg Hortimotive, part of the Royal Brinkman Group, has appointed Arie van Vliet as General Manager as of 1 April. With this appointment, the company ensures strong leadership and clear direction, while further strengthening its focus on product development. Arie succeeds Bas Brinkman, who will continue to focus on the strategic development of the entire organization in his role as CEO of the Royal Brinkman Group.

Arie has been a trusted figure within Berg Hortimotive for many years. He knows the company inside out: its people, its customers and its products. He has witnessed the company’s growth first-hand and has played a significant role in it. As colleagues often say, he truly has a ‘Berg heart’. His commitment, dedication and knowledge make him the right person to lead the company forward.

Focus on Product Development and Listening to the Customer

For more than 60 years, Berg Hortimotive has been developing and manufacturing logistical solutions for the greenhouse horticulture sector, including pipe rail trolleys, spraying robots and harvesting trolleys. These solutions contribute to more efficient operations and a reliable, sustainable growing environment.

Arie is looking forward to his new role:
“I look forward to continuing to build our organisation and products together with the team, so that we can support growers worldwide even better. We are seeing continued growth in demand for our products, and we are keen to respond to this.”