Gee Whiz Fruit Announces Exclusive Goldsnap Apple Launch With Sprouts Farmers Market
March 24, 2026 | 4 min to read
Orondo, Wa. – Gee Whiz®, a leading grower of Washington apples and cherries and the only producer of the Hunnyz™ apple variety, announces an exciting new partnership with Sprouts Farmers Market, introducing the Goldsnap apple—a vibrant, flavorful variety available exclusively at Sprouts stores.
This collaboration combines Sprouts’ passion for fresh, innovative produce with Gee Whiz’s expertise in crafting premium apple varieties. The result is Goldsnap – a proprietary apple designed to deliver an exceptional eating experience, stunning visual appeal, and consistent quality for shoppers. Created with today’s consumer in mind, Goldsnap apples are crisp, juicy, and perfectly balanced, offering a bright sweetness and satisfying snap in every bite. Described as “a hint of summer on a spring day,” Goldsnap brings a refreshing twist to the apple category, ideal for those seeking something truly unique.
“Sprouts has earned its reputation as a destination for high-quality, innovative produce,” said Brian Traum of Gee Whiz. “Goldsnap is a perfect fit for that philosophy. This partnership allows us to introduce a new variety thoughtfully, focusing on flavor and long-term brand building.”
For Gee Whiz, Goldsnap represents more than just a new apple; it reflects a commitment to developing distinctive varieties and working closely with retail partners to bring differentiated products to market. These products tell a story, support farm-level innovation, and give shoppers a reason to explore the produce department in new ways.
“Exclusive varieties like Goldsnap reflect Sprouts’ commitment to leading innovation in fresh produce,” said Daniel Spivey, Produce Merchandising Director at Sprouts. “By partnering with Gee Whiz, we’re able to offer customers something truly unique while delivering the quality and freshness they expect.”
The rollout of Goldsnap underscores a shared vision for sustainable growth. With limited initial volumes and a strategic introduction, Sprouts and Gee Whiz are focused on building awareness through sampling, merchandising, and storytelling—ensuring Goldsnap becomes a seasonal favorite for years to come.
As the apple category evolves, collaborations like this showcase how retailers and growers can work together to deliver meaningful innovation, driving excitement and loyalty at the shelf. Goldsnap apples are available exclusively at Sprouts Farmers Market for a limited time during the seasonal window. For additional information, please visit Gee Whiz.
About Gee Whiz
For nearly 100 years, Gee Whiz has been a leading grower, packer, and shipper of apples, cherries, and other tree fruit. Known for their innovative growing practices that dramatically impact the quality and flavor of their fruit, Gee Whiz has been a leader in the development of new apple varieties and planting methods. In 1972 the company planted the first commercial crop of Granny Smith Apples in Washington State. With two primary growing locations nestled along the Columbia River in central Washington state: Orondo and Vantage, Gee Whiz fruit reflects the pristine elements found in these ideal growing environments. From the orchard crew to the order fulfillment team and everyone in between, the company’s collective mission is to achieve one singular outcome… packing the very best eating experience into every single box for 100% shopper satisfaction. For more information, please visit www.geewhizfruit.com.
About Sprouts Farmers Market, Inc.
Sprouts Farmers Market is one of the largest and fastest growing specialty retailers of fresh, natural and organic food in the United States. Sprouts helps people live and eat better with fresh produce at the heart of the store and delicious discoveries for every dietary lifestyle. Always foraging for what’s fresh and innovative, Sprouts offers a carefully curated assortment of products that inspire wellness naturally, including organic, gluten-free, plant-based and non-GMO favorites. Headquartered in Phoenix, AZ, Sprouts employs approximately 36,000 team members and operates more than 480 stores in 25 states nationwide. To learn more about Sprouts and the role it plays in its communities, visit Sprouts.com/about.