This March, Honeybear Reminds Shoppers: Fiber in Apples Helps Fend off Colon Cancer and More

Colon Cancer is the Third Most Common Cancer but Americans’ Fiber Intake Remains Low

Elgin, Minn. –  Honeybear Brands, a leading grower, marketer and developer of premium conventional and organic apples, pears and cherries, is urging retailers to remind shoppers to eat more fiber rich apples this March, in an effort to help them reduce their risk of certain cancers, including Colon Cancer.

And in addition to cancer protection, emerging research shows fiber can even protect our brains – slowing down symptoms of cognitive decline.

March is National Colorectal Cancer Awareness Month. Colon cancer is the third most common cancer diagnosed in the U.S. and the risk is growing in younger adults – 1 in 5 diagnoses are now occurring in people under 55, and the American Cancer Society is urging regular screenings start at age 45 rather than 50.

But In the US, about 97% of men and 90% of women do not eat enough fiber. The American diet features processed food, and low-fiber, high-fat meals. A high-fiber diet can mitigate risk, providing a preventative measure against colon cancer. Apple peels are packed with fiber thanks to phytochemicals — such as flavonoids and polyphenols —  which has been shown to fight certain cancers. 

“We know shoppers are looking to make informed choices. They are aware of fiber’s contribution to good gut health, which supports overall health,” said Kristi Harris, Marketing Director, Honeybear Brands. “And with apples, it’s easy to sneak more fiber into our diets. Whether you take an apple with you as an on-the-go snack, slice it up instead of chips for lunch or add to a dish for dinner, apples deliver on taste and health in spades. Plus, they are very affordable.”  

Honeybear Brands is supporting this Colorectal Cancer education effort at retail, offering point of sale promotional materials featuring the recognized blue ribbon this March. The company is also working with food blogger My Food Gal on a social media campaign to inspire consumers to follow her easy, high fiber recipe that features the delicious combination of apples and peanut butter. 

About Honeybear Brands

Honeybear Brands is a multi-generational grower, marketer, and innovator of premium conventional and organic apples, pears, and cherries. With operations rooted in the world’s finest growing regions, Honeybear combines sustainable farming practices with state-of-the-art packing facilities strategically located across the U.S. to deliver fresher, faster, and packed-to-order fruit. A robust year-round import program further ensures consistent supply and exceptional quality for retail partners and consumers alike.

Honeybear Brands is a wholly owned subsidiary of Wescott Agri Products.

For more information about Honeybear, visit www.honeybearbrands.com. Please contact your Honeybear representative for more information. Honeybear^® is a trademark of Wescott Agri Products.