Midan Reveals the Game Plan for Meat Brands: Social Strategies to Win Big with Tailgating

The weather is getting cooler, leaves are falling and across the nation, many Americans are gearing up for football. And where there’s football, there’s tailgating! In fact, 80% of Americans tailgate each year.

Why does this matter to us in the meat and agriculture industries? Well, here are the numbers:

• 13 billion meals are eaten per year at tailgates¹
• 73% of people prefer beef at a tailgate and 69% say a tailgate isn’t complete without beef²
• Tailgating contributes $35 billion in food and beverage sales¹

For meat brands, this creates the perfect opportunity to showcase meat as “game day fuel” on social media. Likely, you’ve already invested in the in-store marketing spend to get your merchandise set for the busy meat-buying season. Now, let’s take it a step further and support these activations through organic and paid social media support.

To learn more, please visit Midan.