National Floriculture Campaign Emphasises the Value of Flowers

More than 300 municipalities will receive a bouquet this Friday, courtesy of the Dutch floriculture sector. This marks the start of a nationwide campaign by the floriculture sector, in which local florists throughout the Netherlands will present their mayor with a “bouquet of connection and appreciation”. The bouquet is a blossom gesture with a clear message: flowers show connection and appreciation, and can be given and received with confidence.

A Bouquet of Connections

By presenting the bouquet on Entrepreneur’s Day on Friday, 21 November, the floriculture sector is explicitly seeking cooperation with local authorities. Among others, State Secretary Jean Rummenie of the Ministry of Agriculture, Fisheries, Food Security and Nature (LVVN) and the mayor of Rotterdam, Carola Schouten, will be presented with a bouquet by a local florist this Friday. Marco Maasse of the Royal Association of Florists explains: “A bouquet is a symbol of connection. Flowers allow you to speak from the heart. Flowers color your emotions, offering comfort in difficult times and joy and happiness in good times. With this presentation, we emphasize our appreciation for the local government and want to contribute to the necessary connection on behalf of the entire sector.”

To read more, please visit Royal Flora Holland.